7 out of 10 Sales Candidates Will Apply to Companies That Practice Brand Management. Here’s Why.

When most people think of brand management, they think of it from the consumer side of things. And they wouldn’t be wrong. The definition of brand management, according to Investopedia, is “a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.” Further, “effective brand management […]

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Published on Jul 7, 2022

The Most Important Information Sales Candidates Want When Job Searching (Based on Concrete Data)

There’s no denying that 2022 is a candidate’s market. With a huge demand for high-level talent and a diminishing number of young, qualified job seekers, many sales companies are struggling to maintain adequate manpower. While there’s a lot that goes into winning the talent war, a great place to start is creating quality job ads […]

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Published on Jun 23, 2022

Salesperson Turnover is Up 25%: What to Do About It

It’s an interesting time for sales recruiting. We’re at a point where the worst of the pandemic is over, and things have steadily gotten back to normal, albeit it’s “a new normal.” As you might imagine, this has created some significant changes, with the rise of remote work and video conferencing being some of the […]

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Published on Jun 9, 2022

Only 16% of Salespeople Have Skills for Current and Future Roles: Why You Should Focus on Long-Term Sales Recruiting

When you break it all down, there are two fundamental approaches to sales recruiting. One is to bake turnover into your recruiting strategy where you only think short-term and continually replace salespeople with little to no potential for internal growth. The other is a long-term sales recruiting strategy where you focus on finding quality talent […]

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Published on May 26, 2022

How to Build a Rock-Solid Employee Value Proposition

A well-crafted employee value proposition, or EVP, can have a huge impact on sales recruiting and retention. Recent data found it can improve new hire commitment by as much as 29% and lower turnover by 69%. Further, it increases the chances of a salesperson becoming a brand advocate where they help recruit other A+ candidates […]

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Published on May 12, 2022

70% of Job Seekers Use Google: How to Optimize Job Posts for Search

I don’t need to tell you how ubiquitous search engines are in our daily lives. 93% of online experiences start with a search engine, and they’re used for just about everything, including finding a job. While there are countless search engines available ( about 160 worldwide as of 2020), Google is, hands down, the indisputable […]

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Published on Apr 28, 2022

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