Join us for a 1-day in-person workshop on hiring top sales performers.

STAR: A Proven System for Hiring Top Sales Performers!

Live Workshop

Feb 20, 8:30 AM – 4:30 PM Eastern

Event Details

Event
Date & Time

February 20th from 8:30 AM – 4:30 PM Eastern

Event
Investment

$1500 includes the 1-day workshop, materials, and one 1-on-1 follow-up consultation. Limited to 16 participants.

Event
Lunch & Refreshments

Coffee will be served in the morning. Lunch is included. Please let us know if you have any allergies or special food requirements.

Event
Location

Newpointe (First Floor) 12030 Sunrise Valley Drive Reston, VA 20191

*We will be in the “Collaborate” training room to the right after entering the building

Event
Parking

Parking is free, and the building is next to the Reston metro.

Why You Should Attend

Hiring salespeople is entirely different than hiring other employees! Learn the secrets of what the best companies do to hire top sales talent. We will discuss the common mistakes to avoid, how to use performance-based hiring methods, and share the techniques and the AI tools we use when recruiting.

The latest research shows that the top 16% of salespeople produce 80% of the revenue! What would happen if you hired a few of those top 16%?

What You Will Learn

CEOs, presidents, owners, sales leaders, and HR leaders looking to improve revenue, margins, and market share by hiring top sales performers!

CEOs

  • Improve hiring efficiency
  • Reduce hiring cost
  • Increases retention
  • Build a better sales culture

Sales Leaders

  • Reduce hiring mistakes
  • Improve interview skills
  • Enhance candidate selection
  • Optimize onboarding

HR Professionals

  • Source candidates faster
  • Reduce time to fill
  • Improve screening accuracy
  • Reduce unconscious bias

Agenda

This is a hands-on interactive workshop designed to help companies implement a proven framework for hiring top-performing sales talent. Combining expert guidance with actionable tools, this instructor-led workshop empowers teams to streamline their hiring process, improve candidate quality, and drive long-term retention.

Session 1: 8:30 AM – 12 PM ET

  • The 3 biggest mistakes companies make when hiring
  • Why hiring salespeople is different
  • The hidden problems with job descriptions
  • Making your company the employer of choice
  • Unconventional ads and attracting top sales talent
  • Using AI and the secrets to sourcing sales candidates
  • The consequences of misunderstood selection methods
  • The ideal sales candidate profile
  • The cost of unconscious bias

Lunch: 12 PM – 1 PM ET

Coffee will be served in the morning. Lunch is included. Please let us know if you have any allergies or special food requirements.

Session 2: 1 PM – 4:30 PM ET

  • Optimizing the steps of your recruiting process
  • What the resume doesn’t say speaks volumes
  • The power of assessing sales candidates before interviewing
  • The 10-minute screening interview and scorecard
  • The unconventional interview necessary with salespeople
  • The final interview
  • Unorthodox reference checks

Meet Your Instructors

Andy Miller is a 28-year international entrepreneur and sales strategist with $5.7 billion in organic growth for his clients. He built an international software company and then sold it by the time he was 30. Clients include IBM, Pfizer, and Accenture. He is recognized as a Vistage top 100 speaker and a Selling Power top 10 sales consultant at our business consulting services team.

Andy Miller

CEO, Big Swift Kick

Anwar, founder of HireDNA, has over 20 years of experience in sales and specializes in helping companies recruit and retain top sales talent. His expertise spans building high-performing teams and creating data-driven hiring processes. Anwar is passionate about transforming sales recruiting through predictive tools and objective insights.

Anwar Allen

CEO, HireDNA

Impact On Your Sales Recruiting

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Reduce Time to Fill

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Source and Screen Faster

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Lower Hiring Costs

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Accelerate New Hire Ramp

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Boost Quota Attainment

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Increase Retention Rates

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Improve Offer Acceptance

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Increase Recruiter Productivity

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Improve Sales Teams Culture

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Reduce Bad Hires

Register Now

Space is limited – reserve your seat today!

Investment

$1,500 /Per Participant

Register Now
  • 1 – Day Interactive Workshop
  • Live Instructor Led
  • Workbook and Materials
  • Follow-up Consultation
  • Includes Refreshment & Lunch
  • Free Parking