Who We Are
HireDNA is a recruiting platform built by sales leaders, for sales leaders. With 15+ years of experience in SaaS and tech sales hiring, we’ve helped hundreds of companies—from early-stage startups to established tech brands—hire salespeople who ramp faster, sell better, and stick around.
We combine deep recruiting expertise with intelligent automation, role-specific assessments, and proven systems—so you can hire smarter, faster, and more confidently.
What Makes Us Different
Sales Focused
We specialize in SaaS and tech sales roles—SDRs, AEs, Sales Managers, Sales Leaders, and everything in between. We understand the nuances of each role and what success actually looks like.
Data-Driven
Every candidate is screened using science-backed sales assessments that evaluate skills, competencies, and fit, so you’re not relying on resumes and gut instinct alone.
Human + Tech
We blend intelligent automation with experienced recruiters, giving you speed without sacrificing quality.
Flexible Engagement
Whether you want full-service recruiting, weekly candidate delivery, or to build your own internal process, we have a model that fits.
Our Mission
To empower companies to hire salespeople who deliver real results by replacing guesswork with data, process, and precision. We believe great sales teams are built, not found — and that starts with a smarter, more repeatable way to identify, evaluate, and hire the right talent.
Who We Work With
We partner with growth-stage SaaS and tech companies that want to level up their sales hiring, whether you’re making your first hire or scaling a full team.
Our clients include:
- Early- and mid-stage startups
- Sales-driven SaaS and tech companies
- Talent acquisition and HR teams
- Sales leaders & Founders building or scaling teams
What We Believe
Great hiring starts with clarity.
If you don’t define what good looks like, you’ll never find it.
Data beats gut instinct.
The best hiring decisions are made using real insight, not just a good interview.
Recruiting should feel like a system.
That’s how you scale it, optimize it, and repeat it.
Every candidate deserves a good experience.
How you hire is a reflection of your brand.
Based in the U.S. — Built for Modern Teams
We’re headquartered just outside Washington D.C., but we work with companies and candidates across the United States.
CEO
Meet the Founder
Built by a sales leader who’s been in your shoes.
Anwar Allen founded HireDNA after years of building and leading sales teams in the SaaS and tech space. Like many founders and sales leaders, he experienced the frustration of hiring reps who interviewed well but failed to deliver once hired.
Determined to fix the process, Anwar created HireDNA to bring structure, science, and predictability to sales hiring. His approach blends real-world experience with data-driven systems to help companies consistently hire sales talent that performs and sticks.
“The right salesperson can change the trajectory of your business. HireDNA exists to help you find them—with less guesswork and more confidence.”
— Anwar Allen, Founder & CEO, HireDNA
Let’s Build Your Sales Team with Confidence
Discover how HireDNA helps you find, hire, and retain top-performing sales talent—powered by data.
