Services / Sales Assessment

    Sales Skills Assessment for Better Hiring.

    Go beyond resumes and interviews with a sales-specific assessment that measures Sales DNA, competencies, motivation, coachability, and role alignment, so you can make more informed sales hiring decisions.

    35+ YearsSales-Specific Research & Data
    80,000+Salespeople Evaluated Annually
    38,000+Companies Using OMG Assessments
    21Sales-Specific Competencies
    Methodology

    A more accurate sales aptitude test for evaluating sales talent.

    A science-backed approach designed specifically for sales, with deeper insight into the skills, behaviors, mindset, and role alignment that influence performance.

    Science-Based Methodology

    Built on more than 35 years of sales-specific research and performance data across millions of assessments.

    Proven Results

    Designed to improve sales hiring decisions by identifying the competencies and underlying factors that traditional interviews and generic assessments often miss.

    Easy to Understand

    Clear, actionable results with straightforward recommendations that help you make more informed hiring decisions.

    What Traditional Interviews Miss

    See what an interview can't.

    Great sales candidates know how to interview. The harder question is whether they can actually perform in your sales environment. The OMG sales candidate assessment evaluates the skills, mindset, and underlying behaviors that influence sales performance across the areas that matter most.

    Will to Sell

    Measure the commitment, motivation, responsibility, outlook, and desire required to succeed in sales.

    Sales DNA

    Identify the underlying beliefs and behavioral tendencies that can support or interfere with sales execution.

    Tactical Selling Competencies

    Evaluate critical selling capabilities including hunting, reaching decision makers, consultative selling, qualifying, selling value, and closing.

    Coachability

    Understand a candidate’s ability and willingness to accept feedback, adapt, and improve.

    Role Alignment

    Evaluate candidates against the requirements of your specific sales role, selling environment, and go-to-market motion.

    Candidate Benchmarking

    See how each candidate compares to more than 2.7 million salespeople assessed by OMG, providing additional context for their strengths, weaknesses, and overall sales potential.

    Beyond The Hire

    How sales leaders use the assessment.

    From hiring decisions to team development, the assessment gives sales leaders objective data they can use across the talent lifecycle.

    Sales Hiring Decisions

    Identify which candidates are most likely to succeed before making an offer.

    Quota Attainment

    Uncover gaps in Sales DNA, Will to Sell, and tactical selling competencies that may impact performance.

    Sales Training ROI

    Focus coaching and development on the competencies most likely to improve results.

    Leadership Insights

    Give managers clearer visibility into strengths, weaknesses, and potential performance barriers across the sales team.

    Built For Sales, Specifically

    Not all sales assessments are created equal.

    Generic assessments can provide useful information about a candidate, but they were not built specifically to evaluate sales performance.

    Generic Assessments
    OMG Sales Candidate Assessment
    ✕Measures broad personality traits and behavioral preferences
    ✓Built specifically to evaluate salespeople
    ✕Provides insight into communication and work style
    ✓Measures Will to Sell, Sales DNA, and Tactical Selling Competencies
    ✕Does not measure sales-specific competencies
    ✓Evaluates 21 sales-specific competencies
    ✕Uses the same general framework across different roles
    ✓Configured around the specific sales role and selling environment
    ✕Provides limited insight into whether someone can actually sell
    ✓Identifies strengths and potential barriers to sales performance
    ✕Does not provide a sales hiring recommendation
    ✓Provides a clear Recommended or Not Recommended result
    Process

    How the sales assessment works.

    01

    Define the Role

    We identify the selling environment, expectations, challenges, and competencies required for success.

    02

    Assess the Candidate

    Your candidate completes the online sales skills assessment.

    03

    Review the Results

    Receive a detailed report showing Sales DNA, Will to Sell, tactical competencies, strengths, weaknesses, and the overall recommendation.

    Sample OMG sales assessment showing overall score, recommendation, and category breakdown for Will to Sell, Sales DNA, and Tactical Selling
    See Exactly What You'll Get

    See exactly what you’ll get.

    Review a sample sales assessment report to see how candidate recommendations, Sales DNA, competencies, strengths, and potential risks are presented.

    Download a Sample Report
    FAQ

    Sales assessment FAQs.

    What is a sales skills assessment test?

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    What does a sales candidate assessment measure?

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    What is the Objective Management Group sales assessment?

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    How should sales assessments be used when hiring?

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    Is the OMG sales assessment validated against actual sales performance?

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    Make your next sales hire with better data.

    Use a sales-specific assessment to uncover strengths, competencies, and potential risks before making your next sales hire.