4 Ways to Recruit SaaS Sales Talent with Less Effort

Published on Feb 9, 2021

Sales recruiting is an essential practice — one that’s vital to procuring the right talent to grow your Saas business. It’s also extremely time-consuming. 

On average, it takes 23.7 days to fill a position. And most recruiters lose roughly 14 hours per week on tedious, manual tasks like placing job ads, reviewing resumes, candidate outreach, and sourcing. 

But we’re at a point where this process can be dramatically simplified and streamlined through automation. 

What Exactly is SaaS Sales Recruiting Automation?

Simply put, it’s any strategy that automates repetitive, manual tasks, which in turn, allows your team to focus on other key aspects of the recruiting process. It offers several benefits, including:

  • More productivity
  • Less stress
  • A shorter average time to hire
  • A more qualified talent pool

Besides that, it gives you access to powerful analytics which provide insights on which techniques are working and why. So, not only does it allow you to find high-level SaaS salespeople quicker and easier, it can also be instrumental in refining your recruiting process over time. 

And with technology like AI and machine learning becoming more and more sophisticated every day, sales recruiting automation is only going to improve. Here are four specific ways you can automate software sales recruiting. 

1. Create Automated Job Board Ads

Online job boards continue to be one of the main channels candidates frequent to search for new jobs, with 60% of people using them. Rather than manually writing ads for job boards like you had to do in the past, you can now use software to do this quickly and at scale. 

With a platform like Propellum, for instance, you can select delivery times where you choose exactly when a job is placed and how long it will run for. It also has built-in quality checks to ensure your job ads always meet your standards before they’re placed. So, if job boards are your bread and butter, this can be a huge time-saver. 

2. Effortlessly Find Pre-Screened, Qualified Candidates

One of the main areas where many sales recruiters struggle is simply finding legit talent. “55% of the people making their living in sales don’t have the right skills to be successful.” And even experienced sales reps fail to hit their mark 80% of the time

It’s a real challenge. 

But sales recruiting software like HireDNA automates much of the process and effectively filters through the candidate pool to find the best of the best. It connects with a verified network of sales recruitment experts, with each having in-depth knowledge of the local talent pool to generate top tier candidates. 

Then, it uses intelligent matches to analyze candidates based on 20 key data points to narrow it down to those that perfectly meet the criteria you’re looking for. It also assesses candidates based on 21 core selling competencies, such as desire, motivation, and coachability.

So when it’s all said and done, you’re left a small list of top notch salespeople, with 92% of recommended candidates reaching the top of their sales team within a year. 

3. Automatically Verify Candidate Information 

Having to manually comb through information to verify a candidate can be incredibly meticulous. Without an efficient framework in place, you can easily waste hours. Fortunately, there are cutting-edge solutions that can dramatically streamline this process. 

An applicant tracking system (ATS), for example, can “help recruiters reduce the time spent reading resumes and screening potential applicants by collecting, sorting, and organizing applicant resumes,” explains business software review site G2. “They store applicant information in a centralized system of record so candidate information can be retained and talent pools developed.”

Another option is to use a platform like Breezy to auto-verify references. The references a candidate lists receive a series of questions like:

  • How long they’ve known the candidate
  • How long the candidate worked for them
  • What the candidate’s responsibilities were
  • Areas in which they feel the candidate could grow in their career

That way you don’t have to sift through everything manually and can rest assured that whoever you give an offer to has the qualifications they say they do. 

4. Automatically Schedule Interviews

Here’s the scenario. You’ve narrowed your candidates down to just a few of the most promising. Now you need to schedule interviews, which requires its own set of logistics, including finding open slots in your calendar and dealing with back-and-forthing through email or phone. 

Without some type of system in place, this aspect of software sales recruiting can eat away at your workweek. 

But this too is now something you can largely automate with interview scheduling software. One particular platform worth noting is GoodTime, which allows candidates to self-schedule their interviews based on times your hiring team is available. GoodTime automatically syncs up their availability so you can get interviews set up with zero drama. 

It also integrates with your ATS so you have quick access to a live database, which means all of the data you need is right at your fingertips. That way you spend less time juggling calendars and more time focusing on finding the perfect fit for your company. Not only does this minimize your team’s stress and ensure recruiters are never overbooked, it also creates an amazing candidate experience. 

Taking the Friction Out of Recruiting SaaS Sales Talent

AI and machine learning have made great strides in recent years, and it’s now possible to automate most aspects of the software sales recruiting process. Whether it’s creating automated job boards ads, pre-screening candidates, verifying their information, or automatically interview scheduling, there’s usually a platform that can handle it. 

And research has found that using automated sales recruiting software helps companies save about 14 hours per week, which can make a huge impact. 

For more on how to hire better sales talent, faster using data-driven technology, check out HireDNA. It can help you cut your hiring time in half, while eliminating 96% of mistakes. 

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