Strategies To Scale A Sales Organization In 2020

Published on Mar 9, 2020

It’s imperative to think about expanding your sales organization to meet the demands of the future. The good news is that as long as you put in the resources and implement the right strategies, your business can continue to flourish and keep pace with the market.

With expert sales recruiting, training, and evaluation services, HireDNA can help you build and grow a winning sales team. Contact us.

Strategies To Scale A Sales Organization

Researchers predict that in 2020 customers will be able to handle 85% of all business contact without ever interacting with a humanDigitization, connectivity, and technological advancements have accelerated the pace of life and increased the frequency of changes in prevalent trends, making hi-tech features an integral part of the business ecosystem.

Here are a few ways to increase your digital presence and make use of new technologies to better scale your sales organization in 2020:

Make a Digital Plan

It’s quite common for sales organization to want to go digital, sell online and make use of technology to reach the masses. However, many businesses fail to plan their activities, set targets and research digital markets—and that’s why they fail to have any impact on the digital front. Clearly defined goals, niches, and the potential of each team member must also be taken into account while scaling. Otherwise, taking shots in the dark can backfire.

Research each digital channel, create a plan of attack detailing how you will find and attract your audience, and ensure coordination between teams to keep the tone consistent across all platforms. The best online sales channels nowadays are email (30%), LinkedIn (12%) and Facebook (7%), according to the HubSpot State Of Inbound.

Build An Efficient Sales System

Digital marketing is not the only area where technology comes in handy. Internal structuring and business activities also need leverage to cope with evolving market trends.

It is in the best interest of a sales organization to be well equipped with up to date tools and techniques to stay ahead of the competition. CRMs, cloud infrastructure, and automated systems can reduce your expenses and decrease human error while increasing your efficiency at a larger scale. Moreover, these tools can help record, sort and track data for key sales insights, like an organization’s strengths, weaknesses, and opportunities.

HireDNA offers HubSpot CRM consulting so you can get the most out of your CRM. Learn more.

Train Your Employees

Efficient and productive employees are indispensable for sales teams that want to scale. Training and professional education can enhance the expertise of your sales staff and make them more cohesive as a team.

Using technology for sales training and development can result in 57% more effectiveness. Additionally, companies that train staff have seen 9% faster growth in revenues and this can be further enhanced by reinvesting the profits to scale and expand further. If all of that wasn’t convincing enough, a whitepaper on The Evolution Of Sales Readiness reveals that investing in employee training offers 353% returns on investment.

HireDNA offers an innovative sales training program featuring modern strategies and cutting-edge tools. Learn how we can reduce your training time by 50%. Learn more.

Hire the Right Salespeople

No sales organization scaling strategy would be complete without the mention of recruiting and hiring. Landing top sales talent is critical for any organization’s future success, and competition for this talent is fiercer than ever.

An end-to-end predictive hiring process is essential to attract, assess, select, and retain the right sales talent for your unique sales environment. HireDNA offers predictive candidate assessments with a successful placement rate of 80% along with access to exclusive talent pools to help you make the perfect hires for your growing team. Learn more.

Build A Successful Sales Organization

At HireDNA, we offer a range of solutions and services for businesses looking to scale their sales organizations. Our expert sales recruiters and trainers can help you propel your business to success and accelerate your growth.


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