Category: Sales Management

Build a Collaborative Sales Culture By Encouraging Teamwork and Knowledge Sharing

Posted on by Nick Mann

It may sound cliche and a little cheesy, but the saying “success is a team sport” applies to sales 100%. If your salespeople exist in a silo with little to no collaboration, it’s hard to succeed, let alone reach the top of your industry.

But don’t take my word for it. For this article, I’ll share some concrete data that quantifies just how big of an impact building a collaborative sales culture can have and proven strategies for making your team more collaborative.

Need to Know Stats

To put things into perspective, I’ve compiled several illuminating stats that show why having a collaborative sales culture is so important.

First, it’s been found to increase customer satisfaction ratings by 41%. Next, it improves product quality by 34% and product development by 30%.

And the stat you’re probably most interested in is that it increases sales by 27%.

Here’s a graph to help visualize this data.

If you’re looking to check all the most critical boxes for getting ahead in business, strong collaboration is just the ticket. It helps improve the customer experience, enhance product quality, and boost sales for a win-win-win.

Conversely, “A recent survey revealed that 85% of employees believe that poor communication is the primary reason for project failures. When sales teams struggle with collaboration, sales performance takes a hit. In fact, teams that experience high levels of miscommunication can see a decrease of up to 20% in their overall sales performance.”

The question now is, what exactly can you do to make your sales team more collaborative?

Like any other area of sales or business, my philosophy is to keep it simple and practical, focusing on the most critical areas. This brings us to our next section.

Teamwork and Knowledge Sharing: The 2 Pillars of Building a Collaborative Sales Culture

Let me start by saying that there are a ton of factors that can contribute to building a more collaborative sales culture. Here are eight that apply across the board.

While it’s nice to incorporate all of these elements, I find that it’s best to concentrate on two in particular when shifting momentum initially. As you improve, you can always work on these other areas later on. But at first, you need to zero in on what will get the biggest overall results.

From my experience, teamwork and knowledge sharing are “the big two” that should get the ball rolling when sparking sales culture transformation.

Encouraging Teamwork

Typically, the best way to get started is to build a framework that promotes cross-functional collaboration between different departments, such as marketing and customer support. Because company departments don’t exist independently and depend on each other greatly, it’s important to create a system where there’s heavy communication between all departments.

A simple example would be using a robust CRM platform where all departments have a 360-degree overview of each customer. Marketing would input the initial customer profile, which your sales and customer support team could easily reference. And whenever changes are made, updates should be made in real time.

Another good way to improve teamwork is to have a policy where open communication is welcome, as long as it’s constructive. When your sales team knows they have a safe space to voice their opinion, this naturally creates a more collaborative environment where individuals can share ideas and work on correcting problems so they don’t have a chance to fester.

And something you can do as a sales manager is to lead by example by doing the following:

  • Be quick to communicate and collaborate with all team members
  • Praise salespeople who are committed to teamwork
  • Celebrate successes by congratulating salespeople (if they’re comfortable with that)

That’s just the tip of the iceberg. Here’s a great resource for more innovative ways to improve sales teamwork.

Encouraging Knowledge Sharing

The second part of the equation is getting serious about knowledge sharing. When information is siloed, it hurts everyone.

For instance, if your marketing team doesn’t provide your sales reps with enough information, it makes it harder to prioritize leads and make conversions. If your sales team doesn’t provide customer support with enough information, it makes it more difficult to retain customers. And if your sales team doesn’t keep the information flowing with one another, there could be clunky handoffs and your customer may not get the optimal product.

So how can you remedy this?

You can make a lot of progress by simply leveraging the right tools in your tech stack. Start with the basics like having your sales team use a collaboration tool like Slack or Microsoft Teams. That way, everyone can stay up-to-date on what’s happening in real time without skipping a beat.

When it comes to knowledge sharing between marketing and sales, a lead scoring tool can be invaluable, as it quantifies how hot a lead is so your salespeople can prioritize their efforts. For example, Pipedrive provides a simple system that lets marketing hand off leads to sales and lets them know who’s primed to buy and who needs more nurturing.

Finally, I suggest creating a centralized resource where everyone can instantly find essential information like:

  • Your sales playbook
  • A list of customer personas
  • The UVP and key features of different products
  • Customer testimonials
  • Case studies

This should keep everyone on the same page and should accelerate the ramp time of new sales reps.

Infusing Collaboration Into Your Sales Culture

To recap, collaboration contributes to optimizing the three most crucial areas of your business —customer experience, product quality, and conversions. The numbers don’t lie.

While a lot goes into building a more collaborative sales culture, zeroing in on teamwork and knowledge sharing should help you make big gains the quickest. From there, you can make iterations until you’re firing on all cylinders.

Ready to take your sales hiring to a new level and eliminate weaknesses while increasing screening accuracy? Take the HireDNA Hiring Readiness Assessment today.

Remote vs. In-office SaaS Sales Teams: Stats That Show the Pros and Cons

Posted on by Nick Mann

In 2015, 10-15% of SaaS sales teams worked remotely, at least some of the time. In 2024, that number ballooned to 71%.

This begs the question. Is it better to have a remote SaaS sales team or stick with the traditional in-house model?

While there’s no black-and-white answer, let’s look at some interesting stats that should indicate what’s right for your company.

The number of SaaS salespeople who work remotely at least part of the time increased by 26% from 2022 to 2023.

A recent study by HubSpot found that 45% of SaaS salespeople worked hybrid in July 2022. By July 2023, that number grew to 71% — a 26% increase.

Now these stats refer to reps that work remotely part of the time (only 10% are fully remote). However, it still illustrates the huge spike we’ve seen in remote work in the past few years. The shift from in-house to remote was already underway pre-COVID. But the pandemic really threw gas on the fire and greatly accelerated the growth of remote SaaS sales teams.

Now in 2024, we’re at the point where it’s become ubiquitous. While only a small percentage of sales teams are fully remote, that number is almost guaranteed to increase in upcoming years.

84% of sales reps say working remotely would make them happier

Employee satisfaction is extremely important, as it tends to correlate with less turnover, better morale, and increased performance. A study by Owl Labs that surveyed 2,050 full-time workers found that the vast majority (84% of reps) said, “Working remotely after the pandemic would make them happier, with many even willing to take a pay cut to continue to work from home.”

You might say that “the genie came out of the bottle” during COVID. By sheer necessity, a large percentage of sales teams were forced to work online. And though it certainly has its drawbacks, the data suggests that most people consider having the option to work online as a good thing.

The fact that many are even willing to work for less shows just how popular this working arrangement can be.

90% of salespeople say they’re more productive when working remotely

One of the biggest concerns for sales managers is productivity. After all, with minimal supervision, can you expect a sales team to maintain as high of a level of productivity at home as they would in an office?

According to the same study by Owl Labs, the answer is overwhelmingly yes. “90% of respondents said they were equally as (or even more) productive when working remotely — compared to when they worked in-house. And 55% said they worked more hours when working remotely than they did in office.”

Some potential reasons for this productivity spike can be attributed to no commute time, flexible work hours, fewer distractions, and a comfortable working environment.

67% of sales managers say managing remote SaaS sales teams is challenging.

Given that working remotely tends to translate into increased employee satisfaction and higher productivity, it sounds like sales managers should go all-in, right? Like implementing most major changes in a workplace, there are also some downsides to be aware of.

One of the biggest is that over two-thirds of sales managers (67%) say that managing SaaS sales teams is more challenging than they anticipated. This stat references the work-from-home environment that was thrust upon so many companies during the pandemic.

According to a study by Saleslion, the two biggest challenges cited by most sales managers were the breakdown in communication and collaboration that often happens without a physical working environment. As they put it, “Without the ability to walk over to a colleague’s desk or hold impromptu meetings, sales teams can become siloed.”

Besides that, it can be trickier to assess a SaaS sales team’s performance and offer feedback when everyone is working remotely.

While there are plenty of tools that can measure performance to some extent and quantify progress, you just can’t get the same personal touch as you would in an in-house environment.

Remote workers are nearly twice as likely to change jobs than those working in-office.

Here’s the stat that really caught my attention. And it’s not something I had given much thought to beforehand.

One study found that remote salespeople are “twice as likely (37%) to switch jobs compared to those working in an office (21%). The top reasons for changing jobs were better pay (84%), better career opportunities (82%), and better work/life balance (78%).

And this makes sense when you think about it. Say a salesperson is working a traditional in-house position where they live in a particular area, have a home, their kids are in school, and so on. They’re fairly well-rooted and are less likely to jump at the first opportunity that comes their way.

However, say someone is working online and can easily take another position without having to uproot their life. It would be far easier to jump ship.

While giving salespeople the option to work remotely can increase satisfaction — something that correlates with lower turnover —, it also has the potential to increase turnover because of how easy it is to switch companies.

So this is something to take into consideration when deciding which approach to take.

Remote vs. In-Office SaaS Sales Teams: Which Option is Best?

With remote sales teams (at least on the partial level) becoming the norm, it’s easy to jump in head-first. But as we’ve learned, there are pros and cons to each working arrangement.

You obviously want to keep your sales force happy and productive and keep up with the competition. However, you don’t want it to hinder communication and collaboration and have to continually replace your staff because they leave for greener pastures.

If you’re considering making the move to remote, I suggest giving careful consideration to the pros and cons and doing some experimentation before going all-in. Also, you may want to stick with a hybrid model, which many SaaS companies are having success with.

Looking to recruit elite SaaS sales talent and retain the maximum percentage of your reps? Register with HireDNA and leverage our cutting-edge sales recruitment technology.

From Startup to Enterprise: Strategies for Scaling Your Sales Team

Posted on by Nick Mann

Regardless of the industry or the products sold, the end goal of nearly all businesses can be boiled down into one word — growth. You want to go from a fledgling startup just finding its footing to a profitable, well-established company with a solid slice of the market. While countless factors contribute to achieving this growth, a big one is effectively scaling your sales team.

Unfortunately, the odds for new startups aren’t great, as only 10% succeed in successfully scaling their business. However, if you can get it right, you should be well-positioned, because businesses that successfully scale up see an average revenue increase of 40-60%.

On that note, here’s a step-by-step process you can follow to scale your sales team and go from startup to enterprise.

Build a Strong Technological Infrastructure

Whether your sales team is 100% in-house, 100% remote, or a hybrid, you need the right tech stack. This helps your teams do their jobs more efficiently, be more productive, collaborate better, and provide the best possible customer experience.

When you’re at the initial startup stages, it’s crucial that you build a strong technological foundation from the start — one that meets your current needs as you gain initial momentum and one that’s capable of growing along with you over the years.

While the specific needs of each business can vary, some of the primary types of tech you usually need are a CRM platform, meeting and demo scheduling software, customer engagement tools, resource management software, and something for handling proposals and contracts. To simplify things, here’s a table that breaks down popular options for each category by each stage of growth.

Develop a Sales Talent Pipeline

Let’s be honest. Turnover is going to happen.

Studies have found that the average sales turnover rate can be as high as 35%, which is nearly three times the average for all professions at around 13%.

Like it or not, sales is an inherently high-turnover career. No matter how great your company is to work for and how far you go to retain top talent, unfortunately, turnover is going to happen. Without a process in place to “reload” when salespeople leave, scaling your sales team is going to be an uphill battle.

That’s why it’s so important to develop a streamlined system that allows you to quickly replace lost reps with talented new ones. This isn’t to say you shouldn’t work diligently to reduce turnover and twiddle your thumbs while rockstar reps walk out. But you should have a realistic game plan in place when salespeople inevitably leave at some point.

I find the best way to do this is to build a talent pipeline through techniques like:

  • Enhancing your brand
  • Creating a dedicated careers page on your website
  • Building your social media presence
  • Creating an employee referral program

We actually wrote an entire blog post that discusses the concept of a sales talent pipeline in detail, which you can find here. That’s a great starting point and can help you get the ball rolling.

Leverage Sales Automation

One of the biggest drains on a salesperson’s time is non-selling activities like handling emails and inputting customer data. These tasks can be tedious and time-consuming and take away from a rep’s ability to focus on more important activities like engaging with leads and closing deals.

What’s crazy is that Salesforce reports that “sales reps spend 66% of their time on non-selling activities.” And “in light of these responsibilities, 57% of reps expect to miss their quota.”

Needless to say, if your sales team is bogged down with burdensome, redundant tasks like these, it’s going to minimize their impact. And long term, this can be extremely detrimental to scaling your sales team and growing your business.

Fortunately, there are a ton of repetitive tasks that can be largely automated without skipping a beat.

Here are some examples.

  • Automated email reply tools
  • Automated data entry on CRM platforms
  • Lead scoring tools to automatically score leads
  • Online meeting scheduling software that allows leads to set up meetings

If you haven’t been using sales automation yet, now is the perfect time to get on board.

Stop Wasting Time on Unqualified Leads

One major hindrance to closing deals and business growth is sending unqualified leads to your sales team. And this is a bigger issue than you may think, considering that one study found that only 25% of leads are legitimate and should advance to sales.

While the definition of a qualified vs. unqualified lead can vary, for simplicity’s sake, I’m referring to “qualified” leads as sales qualified leads (SQLs), which “have been qualified, vetted, and expressed intent to engage in a sales cycle.”

Marketing qualified leads (MQLs), on the other hand, are more likely to buy than other leads but are still higher up in the sales funnel in either the awareness or interest stage. MQLs may become SQLs in the future, but they’re not scorching hot and likely still need some nurturing before being passed off to sales.

By having a clear understanding of which leads are SQLs and which are MQLs, you’ll be in a much better position to supply your sales team with the best of the best leads. In turn, this makes their jobs easier, and they can make more conversions, which should help grow your business quicker.

The question is, “How do you effectively qualify leads?”

It usually starts with creating your ideal customer profile (ICP), so you have a clear understanding of who you want to send to sales. And, as I touched on earlier, lead scoring tools can be incredibly helpful for objectively assessing a lead’s odds of buying through quantifiable data.

A simple example would be assigning points based on actions like visiting your pricing page, opening an email, and downloading content.

While this doesn’t always tell the entire story, it’s a reliable way of giving each lead a score so you know who’s ready to be sent to sales and who still needs nurturing.

Scaling Your Sales Team From the Ground Up

Confidently scaling your sales team and growing your business requires a well-defined, systematic process that you can build upon as you go. Although every company’s game plan will look a little different, the strategies outlined above should cover the essentials and spark noticeable, sustained growth.

When it comes to finding top talent to add to your sales force, HireDNA can be a huge help. It uses a data-driven, scientific approach to finding elite salespeople that can take your business to the next level. Register today and build an all-star team with HireDNA.

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The Art of Sales Team Evaluations: A Practical Guide

Posted on by Nick Mann

Your sales team is the lifeblood of your company. It’s that simple. Regardless of how great your marketing team is at generating leads and your customer service team is at resolving issues, it’s all for nothing if your salespeople can’t close. To ensure you A) have a team of qualified professionals and B) they’re operating at their best, routine sales team evaluations are essential.

In this guide, I’ll provide a practical strategy to effectively evaluate your salespeople to get them firing on all cylinders.

Assess Your Sales Team as a Whole

When determining performance, you’ll need to look at the macro level of your collective sales team and the micro level of individual salespeople. I recommend starting at the macro level because it should show you your team’s performance as a whole.

To do this, you’ll need to identify the specific KPIs that are most important to your sales team’s success and analyze them. While numerous KPIs play a role in sales team performance, here are some of the most fundamental.

  • Revenue
  • Conversion rate
  • Quota attainment
  • Average deal size
  • Sales cycle length

This graphic illustrates even more potential sales KPIs to look at.

Assess Individual Salespeople

Once you’ve got a clear idea of what your collective sales team’s performance is, it’s time to go more granular to individual salesperson performance.

Most of the KPIs here will look the same, and you’ll want to look at revenue, conversion rate, quota attainment, average deal size, and so on. However, there are a few other KPIs you’ll want to measure on the individual level to gain a deeper perspective on how big of a contributor each rep is to your organization.

Some of those include pipeline contribution, win-loss ratio, and activity metrics like the number of emails, calls, and meetings over a particular period.

As you generate this data, it’s helpful to create a graph that provides a visual overview of individual salesperson performance side-by-side. Here’s a simple example.

While this won’t necessarily tell the whole story and you’ll want to take extraneous factors into account, this should provide a fairly objective overview so you can get a sense of who your top performers are, as well as who’s underperforming.

Look at the Overall Growth Trajectory

At this point, you should have a pretty good idea of how your collective sales team and individual salespeople are performing. You should also have identified any specific issues that need to be addressed, such as a particular sales rep’s conversion rate being noticeably lower than other team members.

But to really get a bird’s-eye view of which direction you’re heading, you’ll want to look at overall sales growth by comparing numbers over a period of time (you’ll usually want at least one year of data). While there are multiple areas you can analyze to assess overall growth trajectory, total revenue tends to be the best starting point and should give you a good baseline reading of what your trajectory looks like.

Creating something as simple as a spreadsheet table with a breakdown of annual revenue like this usually should be adequate.

For more on calculating your company’s sales growth, I suggest reading this post from HubSpot.

Look at Customer Satisfaction and Retention

At first glance, salesperson performance may not seem like it would have all that big of an impact on customer satisfaction and retention. But in reality, there’s a significant correlation.

I like what global brand marketing strategist Angela Hausman has to say about it.

“Consistency plays a crucial role in fostering customer satisfaction across various touchpoints in a company’s interactions with its clients. Customers expect a consistent experience when engaging with a company, whether it is through product offerings, service delivery, or communication. This consistent experience creates a sense of reliability and predictability, which, in turn, helps to build trust and confidence in the brand.”

If, for example, a lead who eventually becomes a customer has a positive experience with a salesperson where the rep promptly follows up after inquiries, effectively addresses their unique pain points, and helps them choose the best product version, this is likely to build a good rapport. In turn, this should increase customer satisfaction and help retain them longer.

On the other hand, if the person has a poor experience with a salesperson where the rep is slow to respond and fails to point them to the right product version, it will likely create friction, which could be detrimental to the customer experience, and you may lose the customer earlier than you should.

The bottom line is that customer satisfaction and retention will often lend insight into sales team performance. While you will certainly want to look at other factors like product quality and customer service, I feel it’s worth taking these factors into account during sales team evaluations, as this can help you spot problem areas.

For assessing customer satisfaction, you can use a mix of customer surveys, complaints, social media monitoring, and your Net Promoter Score (NPS).

And one of the better tools for measuring retention is Woopra, which offers a comprehensive overview of your churn rate over time.

Using Sales Team Evaluations to Propel Your Company Forward

Due to the extreme impact your sales team has on your bottom line, evaluating their performance at least annually is highly important. By staying on top of it both collectively and individually, you should be able to identify minor issues before they escalate and further refine the areas you’re succeeding in.

While the specific strategies used in sales team evaluations can differ significantly from company to company, the formula outlined above should ensure you cover all the major bases.

To get started with an evaluation of your sales team check out the OMG salesperson evaluation, it provides the most comprehensive and holistic sales-specific evaluation. You can request a free sample evaluation here.

And if you’re looking to assess potential candidates to find the best of the best, check out The OMG Sales Candidate Assessment, which accurately predicts the likelihood of a salesperson succeeding based on 21 proven sales core competencies. 91% of recommended and hired candidates has positive on the job performance.

SaaS Sales Management Strategy: Tactics to Improve Underperforming Teams and Drive Results

Posted on by Nick Mann

A recent survey found only 18% of sales teams were reaching 70% or more of their quotas. And only 43% were even hitting 50% of their quotas. Further, 58% of sales teams were only reaching 20-40% of their quota attainment or less, which clearly shows there’s room for improvement in the SaaS sales management strategy of many companies.

If you’ve been feeling underwhelmed with your team’s performance as of late, this post is for you. In it, I’ll offer a simple yet effective step-by-step SaaS sales management strategy that should get your numbers to where they need to be.

Assess Your Current Team to Identify Low Performers

The first step is to gain an objective understanding of who’s carrying their weight and who’s not. You’ll likely have an idea of who your top performers are, but it’s important to look at some concrete data to identify low performers.

I like CEO and co-founder of SaaStr Jason Lemkin’s take on it. According to him, “Realistically, in most cases, the best thing to do is let some of your low performers go and reroute those leads to your higher performers. Get back to a core group of folks that can close, and then keep the bar high, and add to it. No one is happy with < 50% quota attainment.”

So how do you identify low performers?

I suggest looking at these metrics:

  • How many conversions each salesperson has made in the past six months to a year
  • What each person’s close rate is
  • What each rep’s average deal size is
  • How much their accounts have grown or diminished
  • What their overall quota attainment rate momentum is (are they trending up or down?)

Looking at these numbers should provide clarification so you’ll know for a fact who the low performers are, which brings me to my next point.

Let the Low Performers Go

Once you know for certain who’s not carrying their weight, it’s a good time to let go of your low performers. While this isn’t always pleasant, and you’ll want to take any extenuating circumstances into account, “trimming the fat” and sending leads to your top performers is usually an effective way to recalibrate your sales team and get your quota attainment rate to an acceptable level.

As Lemkin explains, “The best sales teams really do see 70% or more of their team hitting quota, or at least 70% of scaled reps (which often means 60% or so overall). It just energizes everyone, and success builds on success.”

Offer Ongoing Sales Training

At this point, you’ll want to equip your top performers with the tools they need to be their best — something that can often be done with proper sales training. While a one-off course can be helpful, I find that it’s ideal to offer ongoing sales training given the fast-paced nature of the SaaS industry.

With trends constantly changing, the teams that perform the best are usually the ones that stay on top and continually refine their collective skillset.

To find a suitable sales training platform for your SaaS company, I recommend browsing through this list from HubSpot.

They offer 36 of the top programs that can fit every need and budget.

Use Sales Tech and Productivity Tools

Sales tech and productivity tools help improve efficiency and performance with less so you can sell more without adding headcount. And with AI becoming increasingly sophisticated and ubiquitous, the potential results you can get are off the charts.

A good example is using a scheduling tool like Calendly to allow leads to conveniently choose a time slot for a product demo.

Calendly kills two birds with one stone because it lets your sales team capitalize on the momentum and strike while the iron is hot while also saving your reps time. Rather than making a hot lead wait to get a response and schedule a demo, they can do it right away when they’re most interested.

And instead of wasting time back-and-forthing with leads, your reps can confirm demo times and automatically have them penciled into their calendars.

You can find a comprehensive list of sales tech and productivity tools here.

Hire Top Tier Talent

The last piece of the puzzle for our SaaS sales management strategy is to improve your SaaS sales hiring process from here on out. This doesn’t necessarily mean you’ll need to bring new team members on board immediately (even if you’ve let low performers go). But it’s important to fine-tune your hiring so you don’t run into the problem of low performers in the future.

Easier said than done, right?

While there is no magic bullet for finding elite talent 100% of the time, using a comprehensive sales assessment can accurately and consistently help you find top performers using objective data.

Objective Management Group’s Sales Assessment, for example, looks at critical criteria like the will to sell, how much a person enjoys selling, motivation, core competencies, and more to filter through a large pool of candidates and narrow it down to the best of the best. It can be customized for your unique selling environment and tailored to your specific needs. And it can be used for nearly any sales role.

So if you’re looking for a simple way to evaluate SaaS salespeople and pinpoint top tier talent, this is a good way to go about it.

In terms of results, 92% of the candidates that are recommended by the assessment go on to reach the top half of their sales force within their first year.

A SaaS Sales Management Strategy to Get Your Team on Track

If you’re less than excited about your current sales quota attainment rate, you’re not alone. Only 18% of sales teams are hitting 70% or more of their quotas.

But if you follow the SaaS sales management strategy outlined above, you should be able to 1) steady the ship to quickly bump up your quota attainment rate and 2) set the stage for continued success in the long run.

If you’re interested in learning more about Objective Management Group’s sales assessment, you can get the full details here.

The Surefire Way to Create an Elite SaaS Sales Culture

Posted on by Nick Mann

Let’s be honest. The word “culture” has basically become a buzzword and, in many ways, is now diluted. But despite its slightly annoying ubiquity, having a strong SaaS sales culture is nevertheless highly important.

Why? Because it helps attract better reps, reduces turnover, increases synergy, and generally makes your company a better place to work. In turn, this makes your business more competitive, more profitable, and sets the stage for long-term growth.

While numerous factors contribute to an elite SaaS sales culture, here’s what you should focus on above all else.

Use a SaaS Sales Recruiting Platform to Find Top Talent

In my opinion, the first step of building a great culture starts from the top by not just finding next-level talent but finding next-level talent that’s compatible with your company. These days, a one-size-fits-all approach simply won’t cut it, and you only want to recruit candidates that check all the right boxes. This means choosing candidates based on obvious factors like knowledge, experience, and selling abilities, as well as more subtle factors like thriving in your unique selling environment and being a great cultural fit.

If you can do this effectively, you should make significantly fewer bad hires and lower turnover, which will naturally strengthen your culture.

A proven way to find top talent is by using a SaaS sales recruiting platform like HireDNA. It takes a scientific, data-driven approach where you first create an ideal candidate profile.

Based on this information, HireDNA sources top talent via a national network of active and passive candidates.

From there, candidates are screened…

…and the best ones are then given a sales skills assessment.

Then it’s just a matter of making your choice while having quantifiable data at your fingertips.

SaaS companies that use HireDNA are able to eliminate 96% of wrong hires and lower turnover by a staggering 50%. You can learn more about HireDNA’s recruiting process here.

Build a Framework That Promotes Collaboration and Communication

One of the quickest ways for a culture to turn toxic is to have reps silo information and “go rogue” where each person works individually instead of as a team. While independence is fine and should be encouraged to some extent, it’s important to create an environment where there’s strong collaboration and communication. And this won’t necessarily happen on its own.

As a leader, you’ll want to intentionally build a framework that facilitates this type of teamwork. A good example would be using Slack to create a centralized digital space where your reps can interact, share information, offer tips, and so on.

Besides that, it eliminates much of the back-and-forthing that comes from using email and is perfect for building rapport.

Encourage Friendly Competition

Another critical component of establishing a winning SaaS sales culture is creating an environment that’s conducive to friendly competition. Notice the key word here is “friendly” — not cutthroat where reps try to steal each other’s leads and outdo each other to the point that it becomes toxic.

Ideally, there will be an atmosphere where your sales team gets along and “has each other’s backs” but also has a healthy competitive spirit where everyone consistently does their best. But how do you achieve that?

Here are some ideas:

  • Offer incentives for top performers
  • Hold contests
  • Encourage reps to keep reaching new personal bests and beat their old records
  • Give kudos for achievements

Let Reps Be Themselves

Each salesperson has their own unique strengths and brings something of distinct value to the table. The last thing you want to do as a leader is to suppress that and try to put them into a box. Rather, you want to let each rep tap into their specific skillset and personality so they can fully leverage it and extract their full potential.

This, admittedly, is often easier said than done, and you want to obviously have some type of structure in place rather than letting reps “run wild.” But there are two specific things you can do that will help reps be themselves.

One is to avoid micromanaging and take a step back if you find yourself “hovering.” I think this quote from The Harvard Business Review sums it up perfectly. “Recognize that your way is not the only way, or even necessarily, the best way.” Adopting this mindset should help you avoid this common issue among many leaders.

The other strategy is to give your salespeople more freedom, which can include:

  • Letting them work from where they’re the most productive (e.g. home vs. in the office)
  • Giving them some wiggle room during sales presentations rather than following a detailed script
  • Offer support without telling them what to do

Promote Ongoing Learning

The final piece of the puzzle of building an amazing culture is making learning a habit. Here’s what Forbes has to say about it.

“One characteristic that routinely sets top-performing reps apart is their habit of always staying open to ongoing training, coaching, and development. When we surveyed more than 150 senior sales leaders, top performers earned an average score of 7.5 in this category versus 5.9 for the rest of the reps.”

Whether it’s giving them free access to innovative sales courses and lectures, having them participate in sales programs, or simply sending a team-wide email featuring an interesting YouTube video to help hone their craft, creating this type of atmosphere can do wonders for your culture.

Setting Your Team Up for Success

Given that SaaS sales culture trickles down into virtually every other area of your business, it’s something that demands top priority. While finding success will look a little different for each company, the strategies listed here address the key areas you’ll need to create the perfect environment.

And if you’d like to learn more about HireDNA and see it in action, be sure to schedule your free demo today.

Here’s Why 79% of Talented Salespeople Quit

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While today’s sales brands face numerous challenges, one of the biggest is salesperson retention — an issue that’s especially pressing for smaller businesses. A recent study even found that 55% of companies cited retention as the number one challenge, officially usurping lack of capital.

I’ll be the first to admit that solving the retention problem isn’t easy. It’s incredibly complex with a long list of ever-changing variables. That said, there is some low-hanging fruit that’s a great starting point. And that’s what I want to tackle in this post.

Here’s why 79% of talented salespeople quit and what you can do about it.

A Lack of Appreciation

Let’s get right down to it. There are countless reasons why salespeople quit. Better pay, a lack of career development opportunities, and a poor work-life balance are just a few that come to mind. But a recent study found that one of the biggest contributors to turnover is simply not being appreciated.

“A whopping 79% of employees will quit their job because of a lack of appreciation from leaders,” explains Georgi Todorov of Thrive My Way. To be fair, this stat doesn’t say that nearly four out of five salespeople have quit because of a lack of appreciation. It just says that they will quit.

But from this data, we can confidently say that a lack of appreciation is one of the biggest reasons companies lose elite talent.

Looking Closer into Why Salespeople Quit

A few years back in 2017, Forbes wrote an interesting article about the correlation between a lack of appreciation and turnover. In it, they mentioned that “66% of employees say they would ‘likely leave their job if they didn’t feel appreciated.’ This is up significantly from 51% of employees who felt this way in 2012. Among millennials, the number of employees who’d leave if unappreciated jumps to 76%. This helps account for the overall increase from the 51% figure in 2012, as millennials are becoming the dominant generation in the workforce, with a unique set of characteristics and needs.”

Now that we’re in 2022 and millennials have saturated the workforce even more and will continue to be the dominant force for years to come (take a look at the graph below), it’s easy to see why the number of salespeople who say they’ll quit because of a lack of appreciation has swelled to 79%.

No, Millennials will NOT be 75% of the Workforce in 2025 (or ever)!

While being appreciated has always been important, it appears to be especially important for younger demographics. A separate article by SHRM corroborates this idea, saying that recognition is huge for millennials, as well as Gen Z, which is starting to enter the workforce in larger numbers.

From a Turnover Risk to a Loyal Employee

Something else I found interesting was that placing a larger focus on employee appreciation can help companies go from battling turnover to having a team of highly engaged, loyal, dedicated salespeople. And this is especially true for younger reps.

“While some employers may see these young workers as disloyal or unmotivated, the truth is that they can be turned into an organization’s most enthusiastic and valuable resource when shown appreciation for their work and rewarded in the right way,” notes Rodney Mason, CRO of payroll technology firm daVinci Payments.

More specifically, 79% of salespeople say increasing recognition rewards would increase their loyalty.

Zooming out, nearly four out of five salespeople will quit because of a lack of appreciation. But conversely, the exact same number say increasing appreciation would boost their loyalty. So you can see firsthand just how big of an impact there can be.

Going After the Low-Hanging Fruit

While knowing that such a large percentage of your salesforce could potentially quit for one single reason is a little frightening, at the same time it’s good news because the solution isn’t rocket science. In fact, it’s incredibly simple. You just need to show appreciation.

There are several ways to go about this. Some brands go all out and create a formal employee recognition program (you can learn how to create one here if you’re interested). Some write blog posts with the sole purpose of spotlighting salesperson achievements. Some show their appreciation on social media, and so on.

But it doesn’t have to be this formal. At the end of the day, it just boils down to baking appreciation into your company culture and your daily interactions. And these five tips are a great starting point.

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This is one of the easiest ways to get your turnover under control, build stronger relationships within your company, and gain a competitive advantage. And it doesn’t require you to shell out huge salaries, offer over-the-top benefits, or implement game-changing career development opportunities. You simply need to appreciate your sales reps.

Understanding Why Salespeople Quit (And Fixing It)

Turnover is complex, with countless hours and big money often being spent trying to reduce it. While there is no magic bullet for curbing turnover, understanding the psychology behind why many salespeople quit is a critical first step. And as we’ve learned in this post, one of the biggest reasons is simply due to a lack of appreciation.

Fortunately, this isn’t something that takes deep pockets or a robust HR department to fix. You just need to adjust your mindset and make employee appreciation a focal point. Do that effectively, and your retention rate can’t help but improve.

Find out how HireDNA can not only help you find better sales talent faster but retain salespeople longer. By using cutting-edge technology like intelligent matching and science-based assessments, HireDNA eliminates 96% of hiring mistakes and reduces turnover by more than 33%.

Clutch Awards HireDNA Among The Best Recruitment Agencies For 2022

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HireDNA is a recruiting platform that uses intelligent matching technology to generate qualified interview-ready sales candidates for growing SaaS companies.

We are thrilled to be recognized as one of Clutch’s 2022 leaders in the recruitment industry. For context, Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. There are many ratings and reviews websites out there, but what sets Clutch apart is that their trained business analysts perform in-depth interviews with clients about the quality of their interaction with each Clutch-registered company.

Every year, Clutch honors the highest-performing B2B companies across different industries. The top service providers exhibit profound knowledge in their field and a solid dedication to high-quality customer service. We work hard to deliver the absolute best products and working experience to our clients, and we’re thrilled that this hard work has paid off.

“We are excited to have been chosen as one of the leading SaaS sales recruiting platforms in the Washington, DC Metro Area by Clutch!” – Anwar Allen, CEO of HireDNA.com

We are truly thankful to our clients for the opportunity to partner with them to help them achieve their sales hiring goals. Their reviews on our Clutch profile confirm that we have what it takes to deliver top-tier SaaS sale candidates. Below is a quote from one of the reviews we received.

“They’re making changes and revisions to their overall platform. I don’t see anything that hasn’t worked well.” – Brad Weatherly, EVP Global Sales, and Service, Sapience Analytics

Build an all-star team. Contact us now to learn more about our services.

9 Ways to Use Data to Improve Sales Recruiting

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Data is everywhere in the modern business world, and sales recruiting is no exception. A rapidly growing number of companies are now incorporating data into their recruiting operations to the point that it’s become ubiquitous. But how exactly are these companies using this data?

In this post, I’ll cover nine specific ways, citing statistics from a recent study. By seeing how others are capitalizing on the data boom and how it can improve recruiting, you’ll know how to work it into your own sales recruiting process as well. 

What the Research Says

An interesting study was performed that surveyed recruiting leaders to find out what the top uses of data were in their hiring process. The purpose was to A) identify the specific areas where data was most helpful for improving and B) rank these areas from top to bottom. 

Here’s were the findings. 

Now let’s unpack everything in detail. 

  1. Improve Retention – 56%

Salesperson turnover is an ongoing problem for many companies. On average, the salesperson turnover rate is around 34%, with involuntary turnover accounting for nearly two-thirds of it. However, 10% of companies have much higher turnover rates at over 55%. That’s why the most common reason for using data is to improve retention and keep quality salespeople around longer. 

“With data science, you can better understand trends and patterns in your workforce, making it easier to improve employee retention,” explains data science consulting firm Millan Chicago. “Improving employee retention involves hiring the right people, managing turnover, and detecting and dealing with culture problems.” By having concrete information like this, you can make intelligent decisions and continually refine this vital aspect of operations. 

  1. Identify Skills Gaps – 50%

Not all salespeople are created equally. It’s as simple as that. 

Whenever a company lacks critical skills, their productivity and inevitably profitability will suffer. But data has proven to be highly effective for identifying skills gaps to help determine which specific areas need to be addressed. Modern data tools can, for example, find competency and performance gaps to help guide salesperson hiring and training so you can eliminate major issues and better develop your talent to thrive. 

  1. Make Better Offers – 50%

Due to the recent talent shortages in the sales industry, high-level sales reps have a lot of leverage. A key part of enticing them to join your organization is making solid offers while taking things like salary, career development, schedule flexibility, and remote opportunities into account. By analyzing data, you can pinpoint what top salespeople are most receptive to so you can make better offers, and, in turn, bring on top talent. 

  1. Understand What Candidates Want – 46%

Besides better offers, nearly half of sales recruiters also use data to gain a better understanding of candidate desires and objectives. A recent poll from LinkedIn, for instance, found work-life balance, compensation and benefits, and colleagues and culture were the most important priorities overall. And flexible work arrangements, an inclusive workplace, and work-life balance were some of the fastest-growing priorities since COVID. 

Accessing comprehensive data can provide a bird’s-eye view of what’s most important for your exact candidate demographic so you can make the right adjustments with your recruiting. 

  1. Enhance Workforce Planning – 41%

Further, data can aid in several areas of workplace planning such as forecasting trends, demographic changes, talent management, and strategic direction. That way you’re more likely to have the right people with the right skills at the right time. 

  1. Predict Candidate Success – 39%

One of the biggest things that excites me personally about data is that you can use it to scientifically predict which candidates will be successful. With HireDNA, for instance, you can assess candidates based on development metrics, sales “DNA” competencies, and selling competencies to generate quantifiable data. Here’s an example. 

This makes it much easier to filter through the talent pool and find the true rockstars with the ideal candidate profile based on your unique selling environment. And it’s highly effective, with 92% of suggested candidates hitting the top of the sales force within their first year. 

  1. Evaluate Talent Supply and Demand – 38%

As I mentioned earlier, there’s been a serious talent shortage as of late — something that’s primarily due to the backlash of COVID and many new grads being hesitant to get into the sales profession. So it’s extremely important to have a grip on supply and demand and know how to evaluate talent in the current landscape. Data can help here because you can “zoom-out” on supply and demand trends and make accurate predictions for more effective staffing. 

  1. Compare Talent KPIs with Competitors’ – 31%

Given how competitive sales recruiting is these days, it’s helpful to know how your company stacks up against the competition. With data, you can analyze KPIs like turnover, retention, employee satisfaction, cost-to-hire, and time-to-hire to see where you’re winning and what needs work. With continued refinement over time, this puts you in a position to win the talent war. 

  1. Forecast Hiring Demands – 29%

Finally, data can help gauge future hiring demands so you can identify employment projections. Rather than taking a reactive approach to recruiting where you look for new salespeople after you need them, you can take a proactive approach where you initiate the search in advance. That way you have people in place precisely when you need them, which can eliminate a lot of unnecessary stress. 

Closing Thoughts

I think we can all agree that data is super important and has a wide range of practical applications. But when it comes down to what those exact applications are, many sales recruiters aren’t 100% sure. After reading this post, you should be clear about the most common ways today’s sales recruiters are using data and how you can apply it to your own operations. 

Learn more about how HireDNA can help you find better salespeople, faster. 

What’s Your UVP? How to Articulate Why Top Talent Should Choose Your Company.

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Defined by Unbounce as “a clear statement that describes the benefit of your offer and what distinguishes you from the competition,” a unique value proposition (UVP) is one of the most important elements in business. Typically, we think of it in a consumer context where you use your UVP to entice leads into engaging with your brand, checking out your offer, and ultimately buying. 

At HireDNA, for example, our UVP is “Hire Better Sales Talent, Faster.”

It’s short, sweet, and to the point. And I’d like to think it succinctly encapsulates why companies looking to recruit elite sales reps would want to choose us over anyone else. 

But a UVP can also apply to recruiting where you clearly articulate why top talent would want to work for you versus a similar brand. For this post, I’ll explain the ins and outs of creating a UVP for recruiting so you’re able to reel in more A+ salespeople and stand out from the competition. 

The Formula

While there’s a lot that goes into crafting a killer UVP, you can boil it down to one simple formula, which Social Impact Architects summarizes as follows:

What your job seeker needs and cares about 

+

What you do really well

–

What your competition does well 

=

Your UVP

Here’s what that looks like visually. 

At the end of the day, defining your UVP involves pinpointing exactly what top talent cares about (e.g. finding a rewarding career where they can leverage their skill set and grow), what your brand excels at (e.g. you’re an industry leader and have an employee-first, innovative culture), and what distinguishes you from the competition (e.g. you offer outstanding benefits that others don’t).

Although, admittedly, easier said than done, and it takes some time and refining to perfectly nail your UVP, the formula is really quite simple. I recommend doing some brainstorming, writing down each of these three elements, and playing around with them until you come up with a UVP that fully articulates why top talent should choose your company. 

Simple Advice for Success

Perhaps the easiest way to ensure you hit the mark is to put yourself in the shoes of the talent you’re looking to recruit. Think about:

  • What would appeal to them when considering which company to work for
  • What’s most important to them
  • What would make them choose your brand over a competitor 

I think many companies get themselves in trouble because they don’t fully look at things from the talent’s point of view. As a result, their UVP ends up being generic and falls flat. So I can’t stress enough the importance of getting into this headspace, as it should provide clarity on how to appeal to top candidates in your industry.

A Real-Life Example

To help you better wrap your head around the UVP creation process, let’s look at a company that’s knocked it out of the ballpark — Brandwatch. They’re a digital consumer intelligence company that analyzes billions of online conversations and delivers reliable insights to help businesses understand their consumers and competitors. 

Brandwatch has a dedicated “Careers” page on their website and features their UVP front and center. It’s simply “Powered by you,” which speaks to their employees being the backbone of their organization. 

This has a very warm, welcoming feel to it, and Brandwatch elaborates with these two concise but very well-worded paragraphs below. 

The first paragraph instantly lets job seekers know:

  • The success of Brandwatch hinges on their employees
  • Brandwatch values their employees
  • Brandwatch is committed to creating a positive and supportive work environment

I don’t know about you, but I find that super appealing. If I was a talented salesperson looking for a potential company to work for, Brandwatch would definitely grab my attention. 

And the second paragraph goes into a bit more depth as to the perks of working with Brandwatch over competitors. More specifically, they let candidates know they offer flexible scheduling, personal development, and a strong community-focused culture. Brandwatch also clearly states they have remote working opportunities — something that’s huge in our current climate. 

So to recap, Brandwatch’s UVP zeroes in on their brand being employee-centric, while offering plenty of flexibility and development opportunities. It’s very straightforward, but does a brilliant job of conveying what Brandwatch is all about. 

And to drive that message home even further, they also feature testimonials from actual employees, which is a nice touch. There’s a video at the top of the page.

There’s a carousel here. 

And there’s also a section entitled “Committed to growth” where Brandwatch goes into even more detail about their dedication to empowering team members to learn, thrive, and evolve, highlights their key benefits, and includes yet another high-powered testimonial.

Put that all together, and it’s easy to see why so many talented salespeople are eager to work with Brandwatch. Their UVP is next level, and their “Careers” page does an excellent job at fully unpacking it. And that’s exactly what you want to go for when approaching your own UVP. 

Winning the Talent War

Hiring talented salespeople is integral to the success of your company. Unfortunately, we’re living in an age where that’s become increasingly hard to do. The combination of a high demand for salespeople and a reluctance of younger talent to get into this profession has made it difficult for many brands to find elite reps. 

But, as we’ve just learned, creating a rock solid UVP can go a long way in recruiting and is a key ingredient in piquing the interest of rockstar reps. 

Looking to fill your pipeline with qualified sales candidates? See how HireDNA can help you build a stronger sales team and fill open positions faster.