Tag: SALES RECRUITING

Building a Sales Talent Pipeline: Long-Term Strategies for Recruitment

Posted on by Nick Mann

Finding and retaining quality sales talent is a constant challenge. Even with all of your ducks in a row, you’ll inevitably encounter issues at some point. Therefore, it’s not enough to be reactive with your recruiting, where you find yourself scrambling to fill a position. You need to be proactive and build a sales talent pipeline to ensure you have a steady stream of qualified candidates at all times.

In this post, I’ll highlight what I’ve found to be the most effective and practical strategies for developing a sales talent pipeline so that you don’t find yourself in a bind.

Show Sales Candidates Why They Should Choose You

Before doing anything else, it’s important to show sales candidates that your company is the one they want to work for.

  • What makes your company stand out above your competitors?
  • What makes it special?
  • Why should sales professionals want to develop their careers with you?

These are just a few questions you should answer for candidates so that when you pique their interest they’ll want to take the next step and apply with you. There’s a lot that goes into this, but it starts by striving to improve your company culture and focusing on reputation management.

Create a Dedicated Careers Page

In the past, very few companies had a dedicated careers page, and it was typically reserved for larger enterprises with deep pockets. But I’ve noticed a significant increase in recent years, where a growing number of small and mid-sized companies are now using this strategy as well.

I like a dedicated careers page for two main reasons. First, it actively recruits for you. Through search engine queries, sales candidates can find your company, learn more about you, and apply. It basically acts as an automated recruiting funnel.

Rather than having to post on multiple job boards every time you need to fill a position, sales candidates can come to you. Take SaaS productivity and note-taking company Notion for example. Their careers page is set up so candidates can find them through search engines, social media, and other digital outlets.

And after landing on that page, candidates can get a basic overview,…

…learn about Notion’s story,…

…and check out open sales positions.

So if you haven’t gotten around to creating a dedicated careers page yet, I highly suggest doing so. Here’s a basic guide for getting started.

Improve Your Social Media Presence

Another way to build brand equity while simultaneously funneling candidates into your sales talent pipeline is by going all in on your social media. By this, I don’t mean simply slapping up an occasional post on Facebook. I’m talking about putting together a full-scale campaign that targets consumers, as well as sales candidates.

Let’s look at Notion again for an example. They have an impressive social media presence, with 324k followers on Instagram, 267k subscribers on YouTube, and 551k followers on LinkedIn.

On their LinkedIn page, users can learn about their company, check out their LinkedIn posts (something that establishes thought leadership), see what employee life is like at Notion, and look at recent job openings.

From there, users can learn more about job opportunities and apply directly from LinkedIn.

Through this social media campaign, Notion can build their reputation while seamlessly connecting with professional sales candidates. It’s baked right into their campaign.

And while you can’t necessarily expect to build a following quite this size, it shows how social media kills two birds with one stone and can send a steady stream of sales candidates coming your way.

Encourage Referrals

You may already know that salesperson referrals can have a big impact. To quantify:

  • “Referred employees are 18% more likely to be satisfied with their jobs.”
  • “Referral hires are 40% more likely to be retained after one year than non-referral hires.”
  • “$7,500 is the amount of money saved in productivity and sourcing costs when hiring a referral.”

Besides massively increasing salesperson satisfaction and retention and decreasing costs, referrals are also an excellent way to build a sales talent pipeline.

So at the very least, I suggest encouraging your existing salespeople to send vetted candidates your way. Even if you don’t need to make a hire right away, this will provide you with a list of candidate profiles that you’ll have at your fingertips whenever a position does open.

And if you want to go all in, you can create an employee referral program, which you can learn about here.

Offer Career Development Opportunities

Finally, hiring from within can ensure you always have a short list of top-tier candidates at the ready for mid and upper-level positions. While this won’t necessarily help with hiring entry-level sales reps, it’s perfect when hiring for more advanced positions and gives you access to salespeople you know and trust.

And here’s the kicker. Salespeople who are hired from within stay an average of 41% longer than those who are hired from outside. Further, 69% of companies who hire internally say they’re able to bring those team members to a positive state more quickly.

Not to mention, salespeople who have a legitimate opportunity to climb the ranks tend to work harder and be more invested in their jobs than those who don’t. By taking a hiring-from-within approach to recruiting, you not only have immediate access to high-quality salespeople, it also helps strengthen your overall culture at the same time, for the ultimate win-win.

Building a Strong Sales Talent Pipeline From the Ground Up

While it’s impossible to never feel hiring stress, constructing a sales talent pipeline in the way we discussed here can dramatically lower your chances of running into issues. Instead of waiting until someone leaves or you need to scale up, having processes in place should ensure you always have access to a pool of amazing candidates.

Speaking of amazing candidates, register with HireDNA today to use our all-in-solution to attract, recruit, and retain the best of the best.

The First 90 Days: A Blueprint for New Hire Retention Success

Posted on by Nick Mann

The first 90 days after hiring a new salesperson are make or break. Make them feel welcome, get them up-to-speed quickly with efficient onboarding, and help them build team connections, and you stand a much greater chance of new hire retention.

On the other hand, failing to check these boxes can put them at far greater risk of premature turnover. Poor onboarding in particular is problematic, as 80% of new hires who receive lackluster onboarding say they plan to quit soon.

In this post, I’ll offer a simple blueprint for the first 90 days of a new salesperson’s tenure so you can get them plugged into your team, equip them for success, and dramatically increase new hire retention.

Create a Welcome Package

First impressions are everything. If you go out of your way to make a new sales rep feel welcome and quickly get their bearings, it sets a positive tone moving forward.

One of the best ways to do this is by creating a standard welcome package for every new hire, which “is a collection of paperwork, resources, information, and welcome items.” Here are some common things you may want to include:

  • A welcome letter
  • Team member directory
  • Office and parking lot layout information
  • An overview of your company culture
  • WiFi login info
  • Workplace policies
  • Recommended local restaurants and shops

You may also want to include some gifts like company apparel, books, or a gift card to get started out on the right foot. Here’s an example of what Salesforce includes in its welcome package.

For a detailed overview of how to create your own custom welcome package, I suggest reading this post from HR software company Eddy.

Offer Structured, Phased Onboarding

Research has found that “organizations with strong employee onboarding can increase retention by 82%.” However, a large number of today’s companies (36%) lack a structured onboarding process.

These numbers tell us that, by default, optimizing your onboarding process should put your brand in the top two-thirds, and there should be a tangible impact on retention. More specifically, it’s best to develop a structured onboarding system that moves in phases, allowing salespeople to gradually grow and build their skills without overwhelming them.

Here’s a simple example of what it may look like where phases are broken down into 30-day increments.

During the first 30 days, there’s a focus on the basics like understanding your company’s mission, learning the ins and outs of products, and identifying priorities. From 30 – 60 days, a rep is expected to gain three new accounts and manage three existing accounts. And from 60 – 90 days, a rep prepares for mid-level accounts, builds on their product knowledge, and so on.

Again, this is an oversimplified version of onboarding, but it shows how having a clearly defined system that lays the groundwork for incremental progress can help get a salesperson firing on all cylinders.

Have Routine Check-Ins

Whether it’s keeping tabs on a new salesperson’s progress, answering questions or concerns, or just chatting about their overall experience, maintaining a clear line of communication should go a long way in helping a rep reach their full potential while also providing a positive experience. This is especially important during the first 30 days when a person is just learning the ropes and should help any minor issues from escalating into larger ones.

Ideally, you’ll have a dedicated senior team member check in at regular intervals with each new hire. And always be sure that you 1) have an open door policy where reps know they can promptly get in touch with someone whenever they need to and 2) encourage them to initiate a discussion.

This brings us to the final part of the new hire retention formula.

Facilitate Relationship-Building

Another common barrier to retention is a lack of connectedness or, in many cases, loneliness — something that’s become quite common in the modern workplace. And we’re not just talking about remote workers. In total, 82% of employees said they felt lonely at work during a 2022 study.

Needless to say, if someone feels like they’re on an island, they’re unlikely to experience a high level of job satisfaction. When this happens at scale, it can create a serious turnover problem.

In terms of a solution, it largely boils down to being proactive about facilitating relationship-building. I like what The Harvard Business Review has to say about it.

“Building relationships during their first year can help new hires feel less isolated and more confident. New hires, in partnership with their manager, should identify 7-10 people — superiors, peers, direct reports, and internal and external customers — whose success they will contribute to, or who will contribute to their success. The new hire should then craft plans to connect with each stakeholder, one-on-one, during their first year.”

While your game plan doesn’t necessarily have to be as comprehensive as this, creating strong relationships should be a priority and is integral to building a winning culture.

New Hire Retention: Making the First 90 Days Count

With a third of salespeople quitting their jobs within the first 90 days, this is a critical time to go above and beyond. While there’s a lot that goes into maximizing new hire retention, four key areas to focus on are properly welcoming new salespeople, providing them with adequate onboarding, maintaining close communication, and helping them truly become part of the team.

By checking these boxes, you can help them get plugged in and fully integrated with the least amount of friction. In turn, you can reap the rewards of low turnover by reducing recruiting costs, strengthening company culture, boosting morale, and much more.

And if you’re looking to recruit the best of the best salespeople in your industry, check out the Objective Management Group sales assessment. It focuses on core competencies to find candidates who are not only great salespeople but who are equipped to thrive in your unique selling environment.

Beyond the Job Posting: Innovative Ways to Attract Sales Superstars

Posted on by Nick Mann

For many sales recruiters, the first thing that comes to mind when hiring is slapping up a job posting on a career site. While that can certainly still work, we live in an age where sales recruiters have access to a wide array of innovative new options to attract sales superstars.

Not only is it helpful to leverage innovative recruitment strategies, you could argue that it’s now become necessary for standing out from the competition and accessing a wider talent pool. Further, it can drastically reduce your chances of making the wrong hires, as well as reduce turnover because of the caliber of talent you can attract.

With that said, here are some specific strategies I recommend.

Create an AI-powered Sales Recruiting Chatbot

These days, we’re accustomed to encountering chatbots on websites and apps across nearly all industries. They provide a simple yet effective way to answer visitor questions and direct them to the right resource or rep. We even use one on HireDNA.

As AI technology evolves, so do the applications of AI-powered chatbots. And we’re now at a point where they can be used to not only automate sales recruiting but also improve the candidate experience.

Take, for instance, a platform called HireVue, which provides a “text-powered recruiting assistant that enables you to hire up to 4x faster by engaging your candidates all the way from ‘Hi’ to ‘Hired.'”

It can be used on your website, email, social media, SMS, and other messaging apps — wherever you interact with sales candidates. Whenever someone is interested in applying, the chatbot will engage with them throughout the process, answering questions, pointing them to relevant resources, and ultimately setting them up for an interview.

This creates a frictionless candidate experience and should supply you with a steady stream of qualified leads while saving your sales recruiting team a ton of time in the process. In terms of impact, HireVue states that companies that use it see:

  • 5x faster time-to-interview
  • 32% higher candidate satisfaction
  • A 20% decrease in cost-per-hire

You can learn more here.

Show Sales Candidates What it’s Like to Work for You Firsthand

Every sales hiring team is going to hype up their company and say it’s a great place to work. But that’s only going to take you so far. To really attract sales superstars and motivate them to apply, it’s helpful to show them firsthand why they’d love working for you.

And there’s no better way to do that than to let them hear from members of your current sales team. One company in particular that stands out in this area is Proctor & Gamble, which offers a robust sales page on its website that lets potential candidates view all sales opportunities,…

…get an overview of sales responsibilities,…

…and walks candidates through a day in sales and a year in sales, complete with video testimonials from actual salespeople.

The videos are brief at around 1 1/2 minutes, but they’re excellent at connecting the dots for interested candidates and driving home the key benefits of working as a salesperson for Proctor & Gamble.

The other thing I love about this technique is that Proctor & Gamble’s sales recruiting page acts as a valuable SEO resource. Because it’s loaded with targeted keywords, I would imagine that they receive a significant volume of organic traffic from qualified candidates without having to post traditional job ads. Therefore, I suggest checking it out and using it for inspiration in your own sales recruiting campaign.

Partner with Colleges and Universities

Let me start by saying this strategy won’t be viable if you’re looking for seasoned salespeople with years of experience. However, if you’re interested in acquiring fresh, young talent and sculpting them into professional salespeople, this strategy may definitely be for you.

The idea is to offer internships, sponsorships, or mentorship programs to college students or recent college graduates who show a lot of promise — preferably individuals who are majoring or who have majored in relevant degrees like business or finance.

After identifying a list of schools you’re interested in, “You need to create a compelling value proposition that showcases why your organization is a great place to work for their graduates,” explains HR and recruiting expert Uros Dmitrovic. “You need to highlight your mission, vision, culture, benefits, and opportunities in a way that resonates with your audience and differentiates you from your competitors. You can also use testimonials, stories, and videos from your current employees who graduated from those schools to add credibility and authenticity.

From there, it’s just a matter of building relationships with a few key stakeholders, crystallizing a formal partnership program, and building a talent pipeline. Going this route, admittedly, takes a substantial amount of time to set up. But once you have it in place, you should have access to some of the best and brightest sales talent in your area.

Thinking Outside the Box to Attract Sales Superstars

Don’t get me wrong. Posting job ads on career sites is still a viable way to find sales talent. But in today’s increasingly competitive business world, it feels that it’s having less and less of an impact.

Getting creative and thinking outside the box using strategies like the ones mentioned above can provide your sales recruiting team with exciting alternatives that can help you tap into A+ talent in a way that your competitors are not.

On a final note, one of the best ways to gauge a candidate’s ability, skillset, and overall “sales DNA” is with a sales assessment. The Original Sales Assessment is one of the most accurate and predictive in the industry, with 92% of candidates reaching the top of their sales force.

You can learn more about The Original Sales Assessment here.

Screening Sales Resumes: Key Indicators of High-Performing Candidates

Posted on by hiredna

Countless factors determine a salesperson’s likelihood to succeed. For perspective, the screening process we use at HireDNA analyzes 21 selling competencies, including the will to sell, hunting, and relationship-building just to name a few. So it’s no surprise that HR/talent leaders can feel slightly overwhelmed when screening sales resumes.

For this post, my goal is to provide you with a streamlined, ultra-concise methodology for efficiently screening sales resumes to find high-performing candidates. Let’s jump right in.

Quantifiable Achievements

While achievements don’t always tell the whole story, they usually serve as a good starting point for assessing a salesperson’s general abilities. They also allow you to objectively measure someone’s past performance so you can determine how likely they would be to thrive in your sales environment.

Therefore, achievements — specifically quantifiable achievements that are measured in numbers or percentages — are one of the first things I suggest looking for in salesperson resumes. Some examples can include sales revenue generated, percentage of quotas met or exceeded, and number of leads converted.

Sustained Sales Growth

Everyone has to start somewhere in the sales industry. And even the best of the best may struggle initially as they’re cutting their teeth. That’s why you can’t necessarily judge someone’s capabilities by their first couple of years in sales.

However, looking at larger patterns like sustained sales growth over time (assuming they have at least three or so years of experience under the belt) should lend accurate insight into their performance. After all, if someone has proven they’ve consistently improved over time, this typically indicates an ability to learn from mistakes, implement feedback, and persevere through challenges.

Again, it’s helpful to have quantifiable data because concrete numbers paint a clear picture.

Motivation

You could argue that half of the battle of successful selling is simply staying motivated. By nature, the sales industry comes with a lot of ups and downs. When the chips are down, reps may find it difficult to find the will to keep pressing forward. And when things are going well, reps may be inclined to become complacent.

An essential part of building an elite sales team is finding a group of reps that continually stay motivated regardless of the situation. So how do you identify motivated candidates by screening sales resumes?

One way is to look for individuals who have shown an eagerness to take on new projects and learn new skills. Say, for instance, someone voluntarily participated in multiple sales training courses to enhance their skill set. That would likely indicate a high level of motivation.

Resilience

To say that sales can be challenging would be an understatement. It’s incredibly competitive, and dealing with rejection on a constant basis is part of the job description. Therefore, it takes a certain personality type where someone can handle frequent rejection and get right back on the horse.

It takes resilience.

Like motivation, resilience isn’t something that’s easy to quantify. But there are ways to find candidates that demonstrate resilience if you know what to look for.

What I suggest is looking for candidates who highlight their ability to overcome rejection, handle objections, and adapt to changes. Ideally, this is something they’ll specifically address on their resume.

Sales Tool Knowledge

Whether you’re looking to hire someone for an onsite position, remote, or hybrid, it doesn’t make a difference. To thrive in today’s tech-centric world, almost everyone needs to have an intimate knowledge of sales tools like CRM software, lead outreach apps, and lead scoring software.

While you shouldn’t necessarily disqualify someone just because they don’t have direct experience using the exact tools your team uses, it’s extremely important that they know the ins and outs of general sales tools. That’s why this is something else to look out for when screening sales resumes.

Take this sample resume, for instance. Here the candidate specifically references using Zoom to maintain a 91% closing rate. On top of that, they mention that they used Hootsuite to develop and schedule social media content, which shows they have experience using software for other purposes outside of direct sales, for an added plus.

Strong Communication Skills

This is a no-brainer, but I wanted to include communication skills because 1) they’re such an integral part of sales success and 2) you can assess communication skills directly by reading a candidate’s resume.

While you can’t necessarily measure the full spectrum of a person’s ability to communicate from a resume, you can get a solid idea of how well they articulate their ideas by simply reading their writing. For instance, if they provide a concise overview of their skills, qualifications, education, and so on, that should be a good indicator that they can communicate clearly with leads and customers.

On the other hand, if they’re writing is inarticulate and lacks brevity, their communication skills may be lacking. This isn’t to say that you should expect every salesperson to be a wordsmith, but they should be able to clearly present the information on their resume to you.

Finding Elite Reps By Effectively Screening Sales Resumes

As I said before, a resume won’t always tell the whole story of a candidate’s full abilities. But it can tell you a lot.

While I recommend leveraging other tools like a data-driven sales recruiting platform to find the best of the best, effectively screening sales resumes should still provide you with a shortlist of high performers. You just need to know the key indicators to look for and how to measure them.

For help building an all-star sales team, register with HireDNA today. We offer cutting-edge technology that can help you find top candidates and eliminate 96% of wrong hires.

Measuring Sales Potential: Unleash Your Team’s Best with Top Sales Assessment Tools

Posted on by Nick Mann

Here are a few sobering stats. 74% of salespeople fail. 20% of salespeople do okay but could use improvement. And only a tiny fraction of salespeople are considered “elite” at just 6%.

This means that taking a conventional approach to sales hiring where you choose candidates based merely on their resume, previous positions, education, etc. is likely to end up with mediocre results at best. The numbers just aren’t in your favor.

That’s why a growing number of sales leaders are using sales assessment tools that implement science-based techniques to objectively determine who’s the best fit for a role and who possesses the right hard skills, as well as the right soft skills.

Why Should You Use Top Sales Assessment Tools?

A lot of candidates can look great on paper. Maybe they’ve got a robust resume jam-packed with impressive credentials, a stellar track record, and have been employed by industry standouts.

That’s great, but can they actually sell?

More specifically, can they sell effectively in your unique sales environment? And do they have the specific personality traits that it takes to succeed with your company?

These aren’t questions that can’t necessarily be answered by looking at a resume. That’s where sales assessment tools come in.

Designed to evaluate and measure the performance, skills, and capabilities of prospective salespeople, these tools offer several distinct benefits.

  • They allow you to objectively analyze candidates using quantifiable data
  • You can easily identify each candidate’s strengths and weaknesses
  • They offer scores for an easy comparison of different sales candidates
  • You can avoid bias that naturally creeps in
  • They can be customized for your specific sales environment
  • They streamline the sales hiring process as a whole, freeing up more time for you to focus on core business activities (this is especially important for smaller businesses that lack a dedicated hiring team)

And with many of the top sales assessment tools boasting remarkable numbers in terms of the results they help achieve, it’s easy to see why this technology has become so popular in recent years.

With that said, here are my top sales assessment tools, including core features, benefits, and more.

The Original Sales Candidate Assessment By Objective Management Group

One of the biggest selling points of The Sales Candidate Assessment is the massive volume of data behind it. As of late 2023, it’s been used by over 37,000 companies to make over 111,000 hires across 200 different industries.

For this reason, it’s been one of the most consistently reliable sales assessment tools and can be used by a wide variety of companies in multiple industries. As I mentioned earlier, a big reason for the success of these assessments is that they can be customized for each unique selling environment. And that’s certainly the case with The OMG Sales Candidate Assessment.

“Your customized Role Specification allows you to specify the unique requirements of your position. Candidates are then assessed against your criteria to create a recommendation custom-tailored to your needs.”

In terms of insights it provides, you can assess:

  • A candidate’s will to sell
  • Their “sales DNA,” meaning whether or not they have the traits to produce positive outcomes
  • Their core competencies, such as qualifying and closing leads
  • How trainable they are
  • Where they rank in comparison to other candidates (their sales percentile)

This combined with the simplicity and intuitiveness of using The OMG Sales Candidate Assessment, and it’s a tool that many sales leaders can greatly benefit from.

The DriveTest By Sales Drive

This tool also has a lot of data behind it, with 150,000 sales assessments being administered to date. One of the main reasons why we like The DriveTest is because it’s so simple and straightforward.

First, you give the test to potential sales candidates, where The DriveTest analyzes essential factors like critical personality traits needed to thrive in sales and non-teachable traits, including achievement, competitiveness, and optimism.

The test also includes 42 forced-choice questions, where “candidates must choose between three options that sound equally positive, making this sales personality test very difficult to fake.”

Then, The DriveTest will provide you with a color-coded scale that measures each trait, while also quantifying the score from 1 to 5. This simple rating allows you to instantly assess each candidate and see how they stack up against other applicants.

From there, it’s just a matter of using this data to decide who’s the best fit for your sales team. Note that candidates who receive a score of 4 to 5 in “the green range” are nearly twice as likely to become sales leaders.

The Caliper Profile By Talogy

The first thing to note about The Caliper Profile is that it not only helps you hire elite salespeople, but it also helps you manage them post-hire so they reach their full potential.

In their own words, ” The Caliper Profile is a unique talent solution in that you can use your assessment data even after the hire is made. By using your new hire’s profile data, you are able to explore areas of opportunity and growth to develop them further.”

And that’s important because continued salesperson development is crucial to staying on top of your industry and winning against competitors.

I also like the thoroughness of this sales assessment tool, as it analyzes a staggering 280 behaviors, 56 competencies, and 21 behavioral traits.

So as you can see, it’s highly comprehensive and capable of providing a 360-view of sales candidates.

One area The Caliper Profile really focuses on is mental toughness, where it looks at:

  • Level-headedness
  • Stress tolerance
  • Resiliency
  • Energy/persistence
  • Self-structure

As you probably know, being mentally tough is an incredibly value trait to have in salespeople. Being able to deal with consistent rejection and the overall ups and downs of the position is essential to long-term success. The Caliper Profile gives you a crystal clear view of how each candidate fairs in this area.

Besides that, it can uncover a candidate’s most natural behaviors, along with behaviors to investigate.

Here’s an example.

Put this all together, and The Caliper Profile is definitely a sales assessment to consider.

The Predictive Talent Assessment By Chally

Next is The Predictive Talent Assessment, which, right off the bat, has some great numbers in terms of the impact it can have. According to Chally, hiring managers who use it see:

  • 46% faster time to hire
  • 43% lower cost per hire
  • Salespeople that are 21% more likely to reach their sales goals

Some particular things to note about this tool is that it analyzes 138 sales competencies, with that number still growing. It’s highly customizable, allowing you to find elite salespeople across a wide variety of industries and specific sales roles. There’s a “large database spanning five decades with normative samples of over 600,000 adults with broad representation of race, ethnicity, age, gender, national origin, and global geography.”

Also, The Predictive Talent Assessment offers clear, simple reporting along with recommendations on how to properly utilize the information to make smart sales hiring decisions.

There are a few different types of assessments you can perform with this tool, including the Best Fit Sales report, which indicates which candidate is best suited for the position you’re hiring for, and the Motivations and Habits Report, which lets you know how a candidate approaches sales situations.

And my personal favorite is the Individual Strengths Report, which breaks down core competencies and shows what percentile a candidate is when compared to other respondents.

Although this sales assessment tool isn’t quite as thorough as some of the others on this list like The Original Sales Assessment, it’s still more than sufficient for many hiring managers.

SalesGenomix

Perhaps the most impressive thing about SalesGenomix is that it’s an assessment tool that’s built around 20 years of field research, involving half a million sales professionals. As I’ve mentioned before, the more data that goes into analyzing salespeople, the more reliably you can predict their likelihood of succeeding in your unique sales environment.

So that’s one of the main reasons why SalesGenomix made the list.

Another benefit is that it looks at 140 different sales attributes and can assess a candidate’s qualifications across 14 sales roles, including sales management. Whether you need to hire someone for an entry-level sales position or someone for a senior leadership position, you can do so confidently with this tool.

Besides that, SalesGenomix is great if you have a candidate that has performed well in one role but they’re applying for a different one. If you’ve been reading the HireDNA blog for a while, you may know that I’m a big proponent of hiring sales professionals who are great at selling but don’t necessarily have direct experience with the specific role at hand.

I find that true skills and talent usually transfer, and most elite salespeople can quickly learn a new role. With SalesGenomix, you can “rate the success potential of a given candidate across a dozen or so sales roles. So you can confidently make hiring decisions even when a promising candidate has limited experience at the role you are trying to fill.”

Besides that, this assessment has the ability to test your existing sales team when you want to promote from within. This comes in handy for succession planning or if you simply don’t want to look externally every time you need to make a hire.

TestGorilla

While the final tool on this list isn’t specifically geared toward sales hiring, as it works for several types of careers, you can most definitely use it for assessing sales candidates. And the overall simplicity and effectiveness of the platform combined with how much time it can save make it a great choice, in my opinion.

Some of TestGorilla’s main selling points besides its simplicity is its ability to drastically lower unconscious bias and offer an amazing customer experience — both of which are vital for creating a winning company.

To use TestGorilla, you first choose an assessment name and job role.

Then you choose the best tests from the company’s large archive of tests and add custom questions if you want.

From there, you invite candidates to participate and analyze the results.

An added plus is that if you ever want to hire for other positions outside of sales, such as a bookkeeper or developer, everything is ready to go with TestGorilla.

Building a Winning Team with Top Sales Assessment Tools

In today’s hyper-competitive business world, “relying on a hunch” with sales hiring just won’t cut it. To give yourself the best chance of success, it’s critical to rely on science and data to accurately predict how a candidate will perform in your unique sales environment.

Each of these sales assessment tools offers different features, but all bring something valuable to the table. So if you’ve been considering implementing this type of software, these are good places to start. The OMG Sales Candidate Assessment in particular is one of the best pound-for-pound, with 92% of recommended candidates reaching the top half of the sales force.

The 4 Best Places to Find Elite Passive Sales Candidates

Posted on by Nick Mann

We’ve talked a lot about passive sales candidates on this blog. And for good reason. Over three-quarters of sales candidates can be classified as passive, and they’re often some of the most talented individuals you’ll find in your industry. That said, not all are created equal. So how do you find elite passive sales candidates? The best of the best?

In this post, I’ll share four of the top resources I recommend that can be potential goldmines for sourcing passive talent to take your sales force to the next level.

1. An Employee Referral Program

For most companies, the best place to start is by establishing an employee referral program because this gives you access to a steady supply of potentially amazing salespeople.

There are two main reasons why this can be a smart move. First, rather than having to constantly seek out elite passive sales candidates yourself, they come to you instead. Second, the overall caliber of talent companies find with an employee referral program tends to be high quality.

For perspective, Forbes states that “referrals are the leading source of superior candidates for 88% of employers,” and “referred candidates are a better culture fit than those hired through other sources.”

And it makes sense when you think about it. If you already have a team of bright, capable salespeople, odds are they’re in contact with other potential salespeople that are equally as talented.

By launching an employee referral program and encouraging existing team members to source other rockstars, there’s a great chance you can make some A+ acquisitions.

To learn the basics of how to get one set up, check out this guide from SHRM.

2. LinkedIn

Social media in general can be a great place to source elite passive sales candidates. But, in my opinion, LinkedIn is still number one because 1) it focuses specifically on professional networking and 2) it’s a simple, intuitive platform that lets you quickly search for top talent.

Say, for example, you were looking for a SaaS salesperson in the tech industry. You can simply type what you’re looking for in the search bar here.

Then, you can browse through LinkedIn’s comprehensive results to learn more about each LinkedIn member.

At a glance, you can see what each person specializes in. And some LinkedIn users even openly state that they’re looking for job opportunities.

From there, you can learn more about a prospective candidate’s experience, qualifications, current job status, and more.

If have LinkedIn Premium, you can instantly message them without having to connect first. Or, if you don’t have the premium version, you can connect and then message them.

3. AI Tools

In recent years, AI has spread its tentacles to nearly every aspect of business, and passive recruiting is no exception. Now there are a variety of AI tools that allow you to streamline and automate much of the passive recruiting process.

Not only does this save you valuable time and eliminate a ton of tedious manual tasks, it dramatically increases your odds of landing elite talent. That’s because AI can leverage sophisticated technology to match you with highly qualified passive sales candidates with the skills, experience, and personality needed to thrive in your sales team.

There are countless AI tools on the market, but a good example of one that specializes in the outbound recruiting of passive candidates is HireEZ.

With it, you can search from over 800 million candidate profiles and use over 30 advanced AI filters to pinpoint the exact type of candidates you’re looking for. From there, HireEZ helps you engage with the best of the best to facilitate friction-free communication.

And that’s just one example. You can find a list of 9 of the best AI tools for sourcing elite passive sales candidates here.

4. Industry Conferences and Local Events

In our modern era, the majority of sales recruiting is done digitally. But it’s important to remember that in-person networking is still very much alive and well. And in the right circumstances, it can be the perfect way to meet talented passive sales candidates that could be tremendous assets to your company.

One of the main reasons why I still like in-person networking is that it lets you interact with prospective candidates face-to-face and get a feel for their style and personality. If, for example, someone is particularly charismatic and has a high social IQ, there’s a good chance they would thrive on your sales team.

Also, the people you meet at these events often have a strong commitment to sales. After all, why would someone go to the trouble of attending an event if they didn’t have a genuine passion?

Besides that, these events allow you to quickly meet a high volume of people so you can make a ton of connections and exchange contact information. So within the course of a few hours, you could potentially have several quality contacts that you can reach out to later.

When it comes to finding events, a quick Google search of “[your industry] conferences” should turn up plenty of information.

Besides that, websites such as Meetup.com, Eventbrite, and CitySocializer can help you find local events. Note that many of the events on these sites aren’t specifically sales-centric, but events in general, which can nonetheless help you connect with talented individuals.

Building a Successful Team with Elite Passive Sales Candidates

With more than 75% of sales candidates being passive and these candidates often being some of the most qualified, it’s important to have a passive recruiting strategy in place. And this starts with tapping into the right resources for finding passive sales candidates.

While there are numerous resources you can leverage, these four are my absolute favorites and should allow you to cast a wide net for finding the cream of the crop.

If you’re looking to build an all-star team, be sure to register with HireDNA today. We offer cutting-edge technology that helps sales companies attract, recruit, and retain the best talent.

Don’t Make Passive Sales Candidates Jump Through Hoops: Tips for Creating a Streamlined Recruiting Process

Posted on by Nick Mann

When most people think of sales recruiting, they likely envision scouting for active candidates who come to them and apply for a job. But according to a recent survey, 73% of candidates are passive, meaning they’re not actively looking for a sales position, but would be open to it if the right opportunity came along. Given passive candidates are often the most talented, it’s vital to develop a streamlined recruiting process where they don’t have to jump through a bunch of hoops.

And that’s what I’m going to tackle in this post. Here’s a formula for swiftly moving A+ passive candidates through your hiring process without unnecessary friction.

Put Yourself in a Passive Candidate’s Shoes

First, I think it’s helpful to look at the situation from the perspective of a passive sales candidate. Most are already employed, and because they’re in demand, have plenty of leverage. Therefore, they’re not going to jump at just any offer that comes their way.

To seriously consider switching companies, it has to be a truly enticing offer that goes beyond what they have at their current job. So if you realistically expect to land elite talent like this, you need two main things — an amazing offer that surpasses what they have in their current position and a straightforward system that seamlessly moves them through the hiring process.

This brings me to my next point.

Clearly Define Why Passive Sales Candidates Should Choose You

Before you ever reach out to a passive candidate, you need to be able to quickly articulate what makes your company a better choice than their current employer — an elevator pitch if you will. While every brand’s selling points will differ, here are some specific things most passive sales candidates want across the board.

Based on this and the unique selling points your offer, I suggest creating a recruitment pitch that you can reference at any time. And if you have multiple sales recruiters interacting with passive candidates, this should ensure a consistent experience.

Use Technology to Ensure a Passive Candidate is a Good Fit

If someone has stood out enough for you to have your sights on them, odds are they can sell. But there are other factors to take into account, such as working style, cultural fit, personality traits, and so on that will ultimately determine their likelihood of success.

Before you officially reach out to a passive candidate, it’s smart to use technology like an AI tool or a SaaS sales recruiting platform to analyze passive candidates based on the specific criteria you’re looking for. This will allow you to narrow the talent pool down and find the best of the best.

That way you don’t waste the candidate’s time or yours.

Make the Application Process Dead Simple

Research has found that “60% of job seekers quit in the middle of filling out online job applications because of their length or complexity.” And for passive candidates that aren’t actively seeking employment, they’re even less likely to complete a long-winded application.

For that reason, it’s critical to boil it down to the absolute essentials when gathering information. Better yet, allow passive candidates to apply through platforms like LinkedIn or Google so they can use their existing profiles rather than filling out a new one from scratch.

Offer Seamless Interview Scheduling

Another common source of frustration for candidates during sales recruiting is interviewing. The last thing you want is for a dream candidate to sour on a position because of complications during interview scheduling.

A simple way to prevent this is to use a tool like Calendly that allows candidates to conveniently schedule an interview at a time that’s best for them.

Simply send an invite with several time slots that are available, and a candidate can have their pick.

An added plus is that this also saves your recruiting team time from having to back-and-forth with candidates.

Keep Interview Rounds to a Minimum

Many sales recruiters require candidates to have two, three, or even four rounds of interviews before officially giving them a job offer. And while you want to be sure you’ve found the right person, going overboard on interviewing can be a major turnoff, especially for passive candidates that are already employed.

That’s why I suggest keeping your interviewing to a maximum of two rounds to prevent any conflicts. However, if you can just have one comprehensive interview, that’s even better.

As long as you’ve done your research and used technology like a sales recruiting platform or AI tool as I mentioned earlier, this shouldn’t be a problem.

Offer Job Status Updates

After you’ve conducted an interview(s), it’s extremely important to keep candidates in the loop as you’re making your final decision. Ideally, you’ll provide real-time updates via email, text, or messenger so candidates instantly know what’s happening.

And needless to say, don’t drag on your decision-making any longer than necessary.

Optimizing the Passive Candidate Experience with a Streamlined Recruiting Process

Because of their skills, talent, and proven success, passive candidates are often the best candidates. And while effective recruiting is important for filling all positions, it’s especially critical when recruiting passive candidates.

By following the formula outlined above, you should be able to create a more streamlined recruiting process that results in a better candidate experience and more A+ passive candidates accepting your job offers.

If you’re looking for technology to accurately and efficiently assess sales candidates, check out The Original Sales Assessment. 92% of individuals recommended by it go on to reach the top half of their sales force within one year.

5 Must-Know SaaS Sales Roles and Definitions

Posted on by Nick Mann

The SaaS industry is huge and still growing. As of mid-2023, there were 17,000 SaaS companies in the US alone and over 30,000 worldwide.

And by 2024, some experts predict this number could more than double to as many as 72,000 SaaS companies. As the industry has evolved, so have the positions, and there are a variety of SaaS sales roles, ranging from basic entry-level jobs to high-ranking executive positions.

In this post, I’ll provide an overview of five essential SaaS sales roles so you can better understand the underlying structure and how the various positions come together to create a cohesive sales team.

1. Sales Development Representative

The main purpose of this role is to bridge the gap between marketing and sales. A sales development rep’s responsibility is to continually communicate with the marketing team to identify sales qualified leads (SQLs) that have a strong likelihood of buying.

Once SQLs have been identified, a sales development rep will then pass them on to a SaaS sales representative who will attempt to make a conversion (more on this in a moment). B2B sales consulting and training services company Winning By Design elaborates saying, “They have to start a conversation and provoke a decision maker into action, handle objections, and close on a call-to-action such as meeting with an account executive (AE) or attending an event.”

One of the most important traits to thrive in this position is strong communication.

2. SaaS Sales Representative

One of the most fundamental yet integral roles at any company is a SaaS sales representative. At its core, a person in this position is responsible for selling products to customers, which can include a wide variety of activities, including:

  • Reaching out to and following up with leads through email, social media, over the phone, video calls, and other mediums
  • Creating and performing sales presentations
  • Identifying the specific needs and pain points of leads
  • Providing relevant product recommendations
  • Answering lead questions
  • Negotiating product pricing
  • Acquiring new customers
  • Communicating with the software development team to relay customer feedback

SaaS sales reps are typically the ones “in the trenches” and play a vital role in getting conversions and setting the stage for a positive customer experience, which is important for increasing retention and lowering churn.

3. SaaS Account Manager

After a lead has purchased a SaaS product and a sale has officially been made, the customer falls into the hands of an account manager who’s involved with ensuring customer satisfaction and building a long-term relationship.

A SaaS account manager performs several tasks but has two primary goals.

  • Cater to each customer’s needs to sustain positive momentum, increase loyalty, and boost retention
  • Seek out new sales opportunities with existing customers

As for specific day-to-day activities, these can include:

  • Managing the account portfolio, while giving each customer personalized attention
  • Building and maintaining customer relationships
  • Serving as a dedicated point of contact for customer inquiries and questions
  • Resolving any issues that arise
  • Checking in with customers to ensure their key objectives are met
  • Identifying potential add-ons or upgrades that could provide additional customer value
  • Offering suggestions on how to improve product performance

This graphic illustrates nicely how a SaaS account manager fits into an organization.

4. SaaS Sales Engineer

First, note that this isn’t a role that’s required by all SaaS companies. It’s typically reserved for those that sell a complex, advanced product that your average customer won’t fully understand.

A SaaS sales engineer serves two main functions.

First, as HubSpot puts it, “They must be able to use their applied technical knowledge to help sales reps persuade prospects to choose their products.” That’s their job on the pre-sale side of things.

And for post-sale, a SaaS sales engineer assists with the integration of the product into a customer’s existing tech stack. This is important given the average company used 80 different SaaS apps in 2022.

To ensure the process goes smoothly, a SaaS sales engineer will oversee the integration and resolve any issues that may arise. In turn, they play a big role in ensuring customer satisfaction and maximizing retention.

5. Sales Manager

You can think of the previous SaaS sales roles as relay racers passing a baton.

The sales development rep identifies SQLs and passes them on to a SaaS sales representative. A SaaS sales representative then engages with a lead and seeks to convert them. Once converted, they then hand the customer off to a SaaS account manager who looks to further build the relationship and make additional sales to existing customers to maximize value. And throughout this process, a sales engineer is there to ensure that the technical side of things goes as smoothly as possible.

Overseeing everything is a SaaS sales manager who ties it all together. This role wears a lot of hats, but their core mission is to build the best sales team possible, establish goals and KPIs, provide motivation, continually monitor team member performance, and ultimately ensure that customers are happy.

Because of the hands-on nature of this role, a sales manager will need to possess excellent communication and leadership skills. They also need to be a bit of a psychologist where they manage different personalities to get everyone to operate at their best.

SaaS Sales Roles Coming Together to Create a Cohesive Team

Having a tight underlying structure is essential to the success of a SaaS company. Teams need to have clearly defined roles and understand how everyone works individually as well as a unified whole.

While the specific SaaS sales roles of an organization can vary slightly, the five mentioned here are the fundamentals that you’ll want to know about if you’re assembling a team.

If you want to recruit the best talent in your industry using a data-driven process, use HireDNA to post a job for free. It eliminates 96% of wrong hires and reduces turnover by 50%.

How to Find Great Talent in Tough Economic Times

Posted on by hiredna

Finding talented salespeople can be difficult in even the best of circumstances. But it can be especially challenging to find great talent in tough economic times.

And that’s precisely what sales recruiters are up against today. Although the recruiting climate has stabilized somewhat in the wake of COVID, there are still some major challenges that must be overcome to secure elite talent.  

In this post, I’ll offer some background on the current rocky economic state and specific strategies and tools you can use to find rockstar salespeople in your industry.

Some Statistics for Perspective

By definition, the US is not currently in a recession as of the time of this writing in May 2023. However, many financial experts believe there could be one on the horizon.

“Slowing in GDP could be due to negative US inventory accumulations and trade deficits,” writes Bill Adams, chief economist for Comerica Bank. “Whether these factors will continue dragging on the economy throughout 2023 remains to be seen, but steadily slowing GDP growth could be an advance warning of recession ahead.”

Besides that, there are also the issues of inflation, stock market volatility, sluggish retail sales, and other factors that are contributing to our current economic woes.

And from a recruiting standpoint, today’s businesses must contend with what McKinsey calls “the Great Attrition” or “Great Resignation,” where a staggering 40% of American workers say they may leave their job in the near future.

By these numbers, two out of every five salespeople are theoretically ready to look elsewhere, which is no doubt alarming to many recruiters.

Capitalizing on Opportunities

This isn’t to say that everything is all doom and gloom. In fact, there are plenty of opportunities for sales recruiters to find great talent in tough economic times.

For instance, this often translates into a larger candidate pool that wasn’t available a few years ago. You may also be able to find elite-level talent from other organizations that wouldn’t have previously been possible.

It’s just a matter of adjusting your sales recruiting strategy, which is what I’ll discuss for the rest of this post.

Start with Your UVP

I love what Cassie Pike, managing director at Cielo Talent has to say about the importance of strengthening your UVP in tough economic times.

“When slowdowns occur and candidates are in the market, it’s prime time for companies to campaign for who they want and show why their offerings stand out amongst the rest. It’s important to help candidates understand why you’re hiring and why you’re a safe bet for them when it comes to a job change. It’s about more than the money; it’s about the full value proposition, including stability of your organization, growth for the organization, and what it provides for your employees, as well as other non-monetary benefits like flexibility.”

Refining your UVP is a critical precursor to anything else, especially in our current economic climate, because it affects everything else. This is a topic I’ve covered in detail before, and you can learn how to create a winning UVP here.

Use a SaaS Sales Recruiting Platform

Perhaps the best way to streamline recruiting is to use a data-driven tool like HireDNA.

With it, you can tap into a robust national network of qualified sales talent and access top performers — both active and passive candidates — that have the exact skills and qualifications needed to thrive at your company.

Here’s how it works.

First, you’ll be assigned a dedicated recruiting manager who will work alongside you to create an ideal candidate profile.

Based on that, we’ll come up with a list of verified candidates that match what you’re looking for using 26 profile data points and 21 core selling competencies. Note that this goes beyond just traditional hard skills and is extremely granular with traits like motivation, desire to sell, the ability to handle rejection, and much more.

From there, we’ll provide you with a short list of handpicked, verified candidates that are most likely to succeed.

And finally, you choose the candidates you’re most interested in and can schedule interviews.

Sales recruiters that use HireDNA are able to eliminate 96% of hiring mistakes, speed up their time to hire by 50%, and have 50% less turnover. So if you’re looking to streamline your sales recruiting and find the best of the best, this type of platform can be very helpful.

Hire for Skills Over Industry Experience

The other main strategy I recommend to find great talent in tough economic times is being flexible with your job requirements.

In a previous blog, I explained why selling skills are often more important than industry/product experience. Although this post is over two years old, I think it’s just as relevant as ever.

The bottom line with this logic is that you can always train someone on a product, but you can’t always teach someone how to sell.

Say, for example, you find a candidate that has a stellar track record and has consistently exceeded their expectations in all previous roles, but they don’t have any experience in your specific industry. Odds are, they could learn it fairly quickly and use their natural talent to reach the top of your sales force.

On the other hand, let’s say there’s another candidate that does have plenty of experience in your industry, but they have a history of underwhelming performance. Although you could probably get them up to speed quicker, they’ll likely hit their plateau and won’t have nearly the same potential as someone who’s a natural winner.

This is a simple example, but I’m sure you can see my point. More often than not, prioritizing raw sales talent over experience and being willing to hire someone you know can sell, even if they lack direct industry/product experience, should lead to positive results and can give you an edge over many competitors.

Finding Great Talent in Tough Economic Times

Although the current economy is far from ideal, it’s still possible to find elite talent. In fact, there are golden opportunities as long as you leverage the right strategies and take advantage of helpful tools.

To see HireDNA in action and learn how it can take your sales recruiting to the next level, schedule a live demo today.

SaaS Sales Hiring for Beginners: How to Build a Winning Team From the Ground Up

Posted on by hiredna

Besides having an amazing product, SaaS sales hiring is arguably the most critical part of building a successful business. It’s also one of the most daunting, with Bersin Research, reporting that 75% of companies struggle with SaaS sales hiring.

Even for established companies with deep pockets and a dedicated recruiting team, it can be tricky. But if you’re a new startup just getting your bearings, it can be truly intimidating.

For this post, I’m going to lay down a simple template you can follow to build a winning SaaS sales team from the ground up so you’ll know which specific areas to address and assemble a team of true rockstars. Let’s get right into it.

Figure Out What Type of Culture You Want

It may sound a little cliche, but I believe that building a great SaaS sales team starts with first setting a firm foundation. And perhaps the most integral part of establishing a foundation is deciding what you want your culture to be like.

Why?

Because your culture will set the tone on how you approach sales hiring, what type of salespeople you want, what skills and characteristics you want them to have, and so on. Without a clearly defined culture, you’re almost guaranteed to lack direction, which will throw off every subsequent step in the formula.

So I recommend taking the time to crystallize exactly what type of culture you want. It will likely evolve over time, but having a clear initial snapshot should help you get started out on the right foot. For guidance on this, check out this Forbes article.

Create an Ideal Candidate Profile

Once you have a grasp on the company culture you’re going for, you’ll want to use that to create an ideal candidate profile. This can include industry experience, hard skills, soft skills, talent needs, working style, and so on. The more specific you get, the more likely you’ll be to find winning candidates that will thrive in your sales environment.

A tool you can use to streamline this process is HireDNA, which will help you build an ideal candidate from scratch.

With it, you can pinpoint exactly what you’re looking for in a SaaS salesperson, leaving no stone unturned, which brings us to our next step.

Use Data-Driven Sourcing, Assessments, and Screening

SaaS recruiting has advanced dramatically in recent years. Rather than relying on “old school” tactics for sourcing, assessing, and screening candidates, you can now leverage cutting-edge technology and concrete data that simply wasn’t possible in the past.

With HireDNA, for example, you can tap into a national network of hundreds of thousands of SaaS salespeople — both active and passive candidates — to find relevant professionals based on your ideal candidate profile.

For assessment, HireDNA uses a data-driven evaluation, looking at key factors like the role, your culture, required experiences, and unique selling skills. Each candidate receives a score in each category, and those with a match score of 75% or higher qualify for the position.

And for screening, HireDNA uses a sophisticated science-based skills assessment that tests 21 core selling competencies, such as the will to sell, motivation, and responsibility.

That way, every candidate in your talent pool is thoroughly vetted, and you can narrow it down to the absolute cream of the crop. From there, it’s just a matter of interviewing the list of candidates you’ve shortlisted and choosing those that best match your culture and ideal candidate profile.

Set Your Sales Reps Up for Success

Up until this point, I’ve talked about the steps leading up to the pre-hire moment. But for the rest of the post, I’ll focus on everything post-hire, starting with equipping your salespeople with what they need to succeed.

This typically begins with robust onboarding, which is something I’ve covered extensively in this post. Some essentials of SaaS onboarding include:

  • Offering new reps an end-all-be-all orientation resource to quickly get them up to speed
  • Formally training them on the software they’ll be selling
  • Educating them on buyer personas
  • Educating them on your UVP and competitor strengths and weaknesses

Another big piece of the puzzle is providing salespeople with proper mentorship and coaching, especially during the initial stages. This should ensure they have the built-in support system needed to “get in the groove” with minimal friction. Not to mention, it’s an effective way to reduce turnover.

Also, simply making it a point to consistently check in with SaaS salespeople to see how they’re doing and if they’re comfortable can go a long way.

Objectively Assess Performance with Analytics

Finally, you’ll want to identify a list of core metrics that most essential to success and stay on top of them with analytics. You don’t need to go crazy with it and measure every single metric, per se, but you should analyze those that are critical to your bottom line like maximizing revenue, increasing efficiency, and fueling growth.

Some examples include:

  • The number of qualified prospects a rep reaches out to
  • Conversion rate
  • Length of the sales cycle
  • Gross revenue
  • Long-term sales growth

You can find a list of the best SaaS sales analytics platforms here.

Winning with Your SaaS Sales Hiring

The fact that three-quarters of companies struggle with SaaS sales hiring speaks to the inherent difficulty of the process, especially for beginners. But by following a proven template that checks all the key boxes, you’ll know how to systematically approach the process and assemble a team of professionals that will position your business for success.

To learn more about how HireDNA can help with SaaS candidate sourcing, assessments, screening, and more, schedule a demo today. Companies that use HireDNA are able to cut their hiring time in half and eliminate 96% of hiring mistakes.