Tag: sales hiring

Building Trust and Transparency: Addressing Candidate Concerns During the SaaS Sales Hiring Process

Posted on by Nick Mann

Building a foundation of trust from the beginning is important on many levels when hiring SaaS salespeople. From attracting talent to creating positive interactions to getting superstar reps to accept a position to long-term retention, trust is paramount. Unfortunately, the SaaS sales hiring process is lacking in this department for many brands.

In this post, I’d like to share some recent data to provide perspective and offer practical ways to build trust and transparency with your SaaS sales hiring.

A Current Snapshot of Trust Levels Among Candidates

In 2023, Gartner published some intriguing data that offers perspective on where most candidates are at in regard to employer trust and just how big of an impact having trust and transparency can be. Here are some of the highlights.

“Trust is low among employees today. Only 36% of employees report high trust in their organizations. Only 54% of candidates say they trust organizations to be honest with them during the hiring process, and commitment to accepted offers hangs in the balance. 44% of candidates have accepted an offer but then decided not to start the position.”

This data shows there’s a high level of skepticism among many candidates. But as Gartner points out, “trust is key to attracting, engaging, and retaining talent in a competitive, candidate-powered labor market. Employees with high organizational trust express an 11% higher intent to stay and show 39% higher engagement than those with low trust. “They also put 6.35 times as much discretionary effort into their jobs.”

The bottom line is that trust and transparency are highly important to the SaaS sales hiring process, as well as your bottom line. However, these are things that are collectively lacking among many of today’s brands. But if you go the extra mile to build trust and transparency, this can give your brand a major edge over most of your competitors.

With that in mind, here’s how to address concerns during the SaaS sales hiring process.

Create a Clear Hiring Timeline

Last month, we wrote a post about the importance of having a clear hiring timeline and mentioned that this is something that 83% of candidates want to have. One of the best ways to get started out on the right foot with SaaS sales candidates is to let them know exactly what to expect so there’s no guessing on their end.

This shows that you respect their time and it should ensure that they’re not left hanging, creating unnecessary resentment along the way. I highly recommend reading this blog post, as it walks you through the details, but here’s a simple example of a hiring timeline you could share with SaaS sales candidates so they know what to expect.

Be Detailed About Salary and Benefits

Research has found that nearly four out of five candidates want at least some form of transparency regarding salary and benefits, and nearly one out of three want total transparency.

Only 21% aren’t concerned with pay transparency when looking for a job.

Therefore, another critical part of establishing trust is to put this information out in the open so there are no surprises later on. This means being crystal clear about:

  • Base salary
  • Commission
  • Bonuses
  • Benefits
  • The potential for pay bumps over time

It’s also wise to discuss the potential for career development opportunities that could increase a salesperson’s earnings.

Doing so should alleviate frustration and mistrust and ensure you’re on the same page right from the get-go. If you’re wondering how much to pay top talent, we wrote an entire post about this topic.

Be Upfront About Job Challenges

Obviously, SaaS sales recruiters want to let candidates know about all of the great benefits of joining their company and focus on the positives. But no matter how amazing a position is, there will inevitably be drawbacks. And it’s important to offer a holistic perspective and a realistic overview to convey the role honestly so candidates know what to expect.

Say, for example, your SaaS sales reps may need to pull some extra hours from time to time. Or maybe it’s a fast-paced environment where you need reps who know how to manage stress.

These are potential challenges you would want to be transparent about during hiring so candidates who are brought on board have the right expectations and don’t quit prematurely.

Offer Responsive Feedback (Even if it’s Negative)

One of the quickest ways to create friction during SaaS sales hiring is to leave candidates in the dark during important decision-making. Whether it’s deciding which candidates make it to the next round of hiring or when someone gets an official offer, it’s crucial that you’re as prompt as possible.

Further, it’s equally as important to offer responsive feedback even if it’s not good news. If, for example, you liked a candidate overall but you decided to move on to the next round of hiring without them, you should let them know shortly after you made that decision so they could look for a different position.

Anyone who’s been a hiring manager knows that delivering bad news isn’t pleasant. But out of respect for the candidate, it’s important to keep them in the loop with timely communication.

Quelling Candidate Uncertainty with Your SaaS Sales Hiring Process

With only 54% of SaaS sales candidates saying they trust brands to be honest with them during the hiring process, this is something worth tackling head-on. By establishing your company as one that values its candidates’ time and maintains transparency from start to finish, you should be in a position to increase engagement and retention, while also getting maximum effort out of the candidates you hire.

Not to mention, it can do wonders for boosting your overall brand equity.

Ready to elevate your sales recruiting by finding elite SaaS sales candidates quicker while drastically reducing hiring mistakes and improving accuracy? Get HireDNA’s Hiring Readiness Assessment.

The Impact of Compensation Structure on SaaS Sales Recruitment

Posted on by Nick Mann

There are several factors that SaaS sales reps consider when looking for a job, including career development opportunities, working environment, benefits, and company culture. But when you get down to the nitty-gritty, compensation is still number one for many reps. Therefore, compensation structure will greatly impact your SaaS sales recruitment.

In this article, I’ll break down the specifics regarding the impact of compensation structure and offer recent data on how much salespeople earn on average.

Attract Top SaaS Sales Talent

According to the 2022 Salesforce State of Sales report, “The top reasons sales professionals want to leave their jobs include unrealistic sales targets and uncompetitive pay and benefits.” Although money isn’t everything, there’s no denying that it’s a major factor, if not THE main factor for SaaS salespeople when considering which company to work for.

If you want to attract the true superstars of your industry, you’ll need an enticing compensation structure. Later I’ll provide a breakdown of what companies pay on average so you’ll have a benchmark for reference. But for now, know that the salary you offer top SaaS sales candidates will heavily impact your ability to bring them on board.

Motivate SaaS Salespeople

Not only does a solid compensation structure help attract top talent, it also plays an instrumental role in motivating them to perform at their best. I think this quote from the Revenue Operations Alliance says it perfectly.

“Poor compensation is a major contributor to sales rep turnover. If you don’t nail your approach to compensation, you may be at risk of losing your top talent. Rewarding your sales team with competitive pay and setting them realistic quotas, keeps them happy and motivated to perform. If quotas are too high, you risk demotivating your reps.”

Just put yourself in the shoes of an elite rep for a second. If they know they’re getting paid fairly and have incentives like bonuses and other rewards for going above and beyond, they’ll be far more motivated than if they were getting paid below average with zero incentives. And if they work for a company that pays better than most competitors and offers robust bonuses and rewards, the rep will likely push themself even further.

Conversely, if they receive less than average pay with little to no bonus opportunities, you’re likely to get only the bare minimum from them. This classic scene from the movie Office Space comes to mind here.

Drive Revenue Growth

When you’re able to 1) attract top SaaS sales talent and 2) keep them consistently motivated to perform at their best, an inevitable result in most cases is increased revenue.

As we’ve discussed, well-paid sales reps are more likely to go the extra mile. In turn, this can translate into a host of benefits, including:

  • Alignment with company goals
  • Not only reaching but exceeding sales targets
  • More closed deals
  • Improved customer relationships to set the stage for upselling and repeat purchases
  • Better collaboration with other salespeople, as well as with other company departments

When you look at it from this perspective, investing more in a salesperson’s salary can pay off in the long run. Although you may spend more upfront, the revenue spike you’ll likely will often justify it.

Retain Sales Reps

And let’s not forget one of the most critical elements for building a successful SaaS company — retention. Obviously, retaining customers is huge for gaining momentum. But it’s also extremely important to retain your salespeople, especially top performers.

This starts by offering a strong salary structure to begin with. But experts say it’s also important to offer periodic salary increases. In fact, “59% of professionals polled believe that salary increases are the most effective tool in retaining top talent.” It’s also worth noting that “26% consider bonuses to be the primary mechanism.”

Ideally, you’ll lay a strong foundation by offering new SaaS salespeople fair or better-than-average pay. And over time, with good performance, you’ll steadily increase their salary and offer bonuses along the way.

How Much Should You Pay Your SaaS Salespeople?

Now that we’ve established why having the right compensation structure is important, let’s discuss the question you’re probably wondering right now. How much should you pay your SaaS salespeople?

This is a topic we covered in-depth in this article, which contains a ton of great 2023. Here are the highlights to give you a basic idea of what most companies are paying their SaaS sales reps.

According to data from Comparably, the US average in 2023 was $109,335, which was the highest of the three sources I analyzed.

Glassdoor had a slightly lower number at $108,003.

And ZipRecruiter had the national average considerably lower at $82,141 per year.

After crunching these numbers, the overall average between the three sources was $99,826 a year. While there are numerous factors like location, company size, and employee experience that will impact how much a SaaS salesperson should get paid, I feel that around $100,000 a year is a pretty good baseline number.

Note that those in the SaaS industry tend to get paid more than other salespeople due to the level of expertise, training, and tech savviness they need to possess. So that’s something to take into consideration. If you’re looking for a practical guide on how to set up a compensation structure for your SaaS company, I suggest this one from HubSpot.

The Importance of a Strong Compensation Structure

To recap, having the right compensation structure can help you attract top talent, motivate your reps, drive revenue growth, and boost employee retention. Beyond that, it plays a vital role in the overall longevity of your SaaS company and in building brand equity. The bottom line is that you want to find the sweet spot where you pay SaaS salespeople enough without throwing money away by going overboard.

If you’re looking to level up your SaaS recruiting to find sales reps who check all the right boxes, try our Hiring Readiness Assessment. Improve screening accuracy, reduce hiring mistakes, and turn your sales hiring into a well-oiled machine.

83% of Sales Candidates Want a Clear Hiring Timeline: Here’s How to Give it to Them

Posted on by Nick Mann

Put yourself in a sales candidate’s shoes for a second. The average person is eager to find a sales position and ready to start ASAP. They’re also likely facing a lot of uncertainty that could make them anxious. The last thing they want is any vagueness with the hiring process.

In fact, this could easily result in them jumping at another sales position, where you lose out on top-tier talent to a competitor. A simple way to avoid this problem is to provide sales candidates with a clear hiring timeline so they know exactly what to expect.

Why It’s Important to Have a Clear Hiring Timeline

Almost everyone knows what it’s like to be in job search mode. I know I do.

You’re busy sending out resumes and cover letters, filling out applications, and corresponding with hiring managers. There’s a lot going on.

When you find a prospective employer that looks promising, your goal is to quickly build rapport and swiftly move through the hiring process. From initial screenings to interviews to follow-up conversations to ultimately getting an offer and beginning onboarding, you want to navigate through this sequence of steps seamlessly.

But what if you find what seems like an amazing employer but they have absolutely no transparency in terms of what to expect with the hiring process? This can be incredibly frustrating, and many would-be superstar salespeople may be lost because of it.

Having a clear hiring timeline is essential because this provides the structure that lets sales candidates know for certain what’s about to happen. And this is something that most people crave, with research finding that “83% of candidates prefer having a clear timeline of the hiring process.”

But it goes deeper than that and is beneficial for your hiring team as well. This quote from ClearCompany summarizes it perfectly.

“Without a hiring timeline, you’re essentially creating a new process every time you hire. You can’t tell candidates — or your internal teams — when a decision will be made. Everyone, including your recruiting team, is in the dark. That’s frustrating for employees and candidates alike.”

With that said, here’s a straightforward strategy for giving sales candidates the clear hiring timeline they seek.

Outline the Sequences of Your Hiring Stages

First, you’ll need to articulate the exact series of steps involved in your sales hiring process. This can look slightly different from company to company, but here are two examples that you can build your outline around.

This one is quite simple and involves five basic steps.

  1. Verify a candidate’s information
  2. Interview them
  3. Evaluate their skills
  4. Perform employment verification
  5. Make your hiring decision

The other example is a little more involved with additional steps, but it should provide a thorough hiring process that increases your chances of finding the ideal sales candidate.

I suggest spending some time looking at these two examples and considering any other steps that are unique to your hiring and fleshing out a concrete process. Also, be sure to include roughly how long each step will take so that candidates and your sales hiring team know.

For example, you may mention that candidates can expect to hear back from you within three days after conducting an assessment test to schedule an interview.

Keep in mind that you can (and probably should) make changes as time goes on. But this should serve as a solid first draft so you can be on the same page with sales candidates. This brings us to our next point.

Provide an Overview of the Hiring Timeline to Sales Candidates

Once you’ve got a finished product, you’ll want to type up a tangible outline that you can give to sales candidates, as well as your hiring team. Here’s a simple example that I came up with off the top of my head.

Application Review and Screening1 week
Initial Phone Interviews3 days
In-Person or Video Interviews3 days
Reference/Background Check3 days
Offer and Negotiation1 week
Onboarding2 weeks

Notice that this not only shows the precise sequence of steps that will occur in the hiring timeline but also the approximate length of time with each step. And in the spirit of underpromising and overdelivering — which I find to be highly important in hiring and business in general — it’s best to give yourself some wiggle room with dates.

For instance, it would be better to tell candidates to expect it to take a week to receive an offer after conducting a reference/background check and it only takes five days to get back to them rather than promising three days and it taking you five.

In terms of the tools for creating a clear hiring timeline, a basic spreadsheet should be sufficient. However, you can find free, customizable templates here that have stronger aesthetics.

Track Progress and Make Adjustments

After you’ve identified the hiring timeline, created a tangible outline, and started implementing it, be sure to track your progress and measure the results.

Here are some specific quantitative KPIs to look at:

  • Time to fill
  • Time to hire
  • Interview-to-offer ratio
  • Offer acceptance rate
  • Quality of hire
  • Cost per hire
  • Employee retention

It’s also important to dive into qualitative metrics that rely less on numerical data and more on feedback. Mainly, I suggest getting direct candidate input on what their experience is like so you can identify pain points to fix. It’s also smart to get direct input from your hiring team to see how satisfied they are with the process and what could be improved.

Optimizing Sales Recruiting with a Clear Hiring Timeline

Given that 83% of sales candidates like having a clear hiring timeline it’s definitely worth your time to provide them with one. And it’s really not that complicated and only involves three steps.

Outline your hiring stages. Provide a concrete overview of those stages to sales candidates and your hiring team. Make ongoing improvements as you gather data.

Do that, and you should be on your way to creating an amazing sales candidate experience, which should result in more quality hires, increased ROI, and greater retention.

If you’re looking to eliminate weaknesses in your sales recruiting, try out our Hiring Readiness Assessment. It can help lower your recruiting costs, expedite your time to fill, and dramatically reduce poor hires.

Beyond the Job Posting: Innovative Ways to Attract Sales Superstars

Posted on by Nick Mann

For many sales recruiters, the first thing that comes to mind when hiring is slapping up a job posting on a career site. While that can certainly still work, we live in an age where sales recruiters have access to a wide array of innovative new options to attract sales superstars.

Not only is it helpful to leverage innovative recruitment strategies, you could argue that it’s now become necessary for standing out from the competition and accessing a wider talent pool. Further, it can drastically reduce your chances of making the wrong hires, as well as reduce turnover because of the caliber of talent you can attract.

With that said, here are some specific strategies I recommend.

Create an AI-powered Sales Recruiting Chatbot

These days, we’re accustomed to encountering chatbots on websites and apps across nearly all industries. They provide a simple yet effective way to answer visitor questions and direct them to the right resource or rep. We even use one on HireDNA.

As AI technology evolves, so do the applications of AI-powered chatbots. And we’re now at a point where they can be used to not only automate sales recruiting but also improve the candidate experience.

Take, for instance, a platform called HireVue, which provides a “text-powered recruiting assistant that enables you to hire up to 4x faster by engaging your candidates all the way from ‘Hi’ to ‘Hired.'”

It can be used on your website, email, social media, SMS, and other messaging apps — wherever you interact with sales candidates. Whenever someone is interested in applying, the chatbot will engage with them throughout the process, answering questions, pointing them to relevant resources, and ultimately setting them up for an interview.

This creates a frictionless candidate experience and should supply you with a steady stream of qualified leads while saving your sales recruiting team a ton of time in the process. In terms of impact, HireVue states that companies that use it see:

  • 5x faster time-to-interview
  • 32% higher candidate satisfaction
  • A 20% decrease in cost-per-hire

You can learn more here.

Show Sales Candidates What it’s Like to Work for You Firsthand

Every sales hiring team is going to hype up their company and say it’s a great place to work. But that’s only going to take you so far. To really attract sales superstars and motivate them to apply, it’s helpful to show them firsthand why they’d love working for you.

And there’s no better way to do that than to let them hear from members of your current sales team. One company in particular that stands out in this area is Proctor & Gamble, which offers a robust sales page on its website that lets potential candidates view all sales opportunities,…

…get an overview of sales responsibilities,…

…and walks candidates through a day in sales and a year in sales, complete with video testimonials from actual salespeople.

The videos are brief at around 1 1/2 minutes, but they’re excellent at connecting the dots for interested candidates and driving home the key benefits of working as a salesperson for Proctor & Gamble.

The other thing I love about this technique is that Proctor & Gamble’s sales recruiting page acts as a valuable SEO resource. Because it’s loaded with targeted keywords, I would imagine that they receive a significant volume of organic traffic from qualified candidates without having to post traditional job ads. Therefore, I suggest checking it out and using it for inspiration in your own sales recruiting campaign.

Partner with Colleges and Universities

Let me start by saying this strategy won’t be viable if you’re looking for seasoned salespeople with years of experience. However, if you’re interested in acquiring fresh, young talent and sculpting them into professional salespeople, this strategy may definitely be for you.

The idea is to offer internships, sponsorships, or mentorship programs to college students or recent college graduates who show a lot of promise — preferably individuals who are majoring or who have majored in relevant degrees like business or finance.

After identifying a list of schools you’re interested in, “You need to create a compelling value proposition that showcases why your organization is a great place to work for their graduates,” explains HR and recruiting expert Uros Dmitrovic. “You need to highlight your mission, vision, culture, benefits, and opportunities in a way that resonates with your audience and differentiates you from your competitors. You can also use testimonials, stories, and videos from your current employees who graduated from those schools to add credibility and authenticity.

From there, it’s just a matter of building relationships with a few key stakeholders, crystallizing a formal partnership program, and building a talent pipeline. Going this route, admittedly, takes a substantial amount of time to set up. But once you have it in place, you should have access to some of the best and brightest sales talent in your area.

Thinking Outside the Box to Attract Sales Superstars

Don’t get me wrong. Posting job ads on career sites is still a viable way to find sales talent. But in today’s increasingly competitive business world, it feels that it’s having less and less of an impact.

Getting creative and thinking outside the box using strategies like the ones mentioned above can provide your sales recruiting team with exciting alternatives that can help you tap into A+ talent in a way that your competitors are not.

On a final note, one of the best ways to gauge a candidate’s ability, skillset, and overall “sales DNA” is with a sales assessment. The Original Sales Assessment is one of the most accurate and predictive in the industry, with 92% of candidates reaching the top of their sales force.

You can learn more about The Original Sales Assessment here.

Screening Sales Resumes: Key Indicators of High-Performing Candidates

Posted on by hiredna

Countless factors determine a salesperson’s likelihood to succeed. For perspective, the screening process we use at HireDNA analyzes 21 selling competencies, including the will to sell, hunting, and relationship-building just to name a few. So it’s no surprise that HR/talent leaders can feel slightly overwhelmed when screening sales resumes.

For this post, my goal is to provide you with a streamlined, ultra-concise methodology for efficiently screening sales resumes to find high-performing candidates. Let’s jump right in.

Quantifiable Achievements

While achievements don’t always tell the whole story, they usually serve as a good starting point for assessing a salesperson’s general abilities. They also allow you to objectively measure someone’s past performance so you can determine how likely they would be to thrive in your sales environment.

Therefore, achievements — specifically quantifiable achievements that are measured in numbers or percentages — are one of the first things I suggest looking for in salesperson resumes. Some examples can include sales revenue generated, percentage of quotas met or exceeded, and number of leads converted.

Sustained Sales Growth

Everyone has to start somewhere in the sales industry. And even the best of the best may struggle initially as they’re cutting their teeth. That’s why you can’t necessarily judge someone’s capabilities by their first couple of years in sales.

However, looking at larger patterns like sustained sales growth over time (assuming they have at least three or so years of experience under the belt) should lend accurate insight into their performance. After all, if someone has proven they’ve consistently improved over time, this typically indicates an ability to learn from mistakes, implement feedback, and persevere through challenges.

Again, it’s helpful to have quantifiable data because concrete numbers paint a clear picture.

Motivation

You could argue that half of the battle of successful selling is simply staying motivated. By nature, the sales industry comes with a lot of ups and downs. When the chips are down, reps may find it difficult to find the will to keep pressing forward. And when things are going well, reps may be inclined to become complacent.

An essential part of building an elite sales team is finding a group of reps that continually stay motivated regardless of the situation. So how do you identify motivated candidates by screening sales resumes?

One way is to look for individuals who have shown an eagerness to take on new projects and learn new skills. Say, for instance, someone voluntarily participated in multiple sales training courses to enhance their skill set. That would likely indicate a high level of motivation.

Resilience

To say that sales can be challenging would be an understatement. It’s incredibly competitive, and dealing with rejection on a constant basis is part of the job description. Therefore, it takes a certain personality type where someone can handle frequent rejection and get right back on the horse.

It takes resilience.

Like motivation, resilience isn’t something that’s easy to quantify. But there are ways to find candidates that demonstrate resilience if you know what to look for.

What I suggest is looking for candidates who highlight their ability to overcome rejection, handle objections, and adapt to changes. Ideally, this is something they’ll specifically address on their resume.

Sales Tool Knowledge

Whether you’re looking to hire someone for an onsite position, remote, or hybrid, it doesn’t make a difference. To thrive in today’s tech-centric world, almost everyone needs to have an intimate knowledge of sales tools like CRM software, lead outreach apps, and lead scoring software.

While you shouldn’t necessarily disqualify someone just because they don’t have direct experience using the exact tools your team uses, it’s extremely important that they know the ins and outs of general sales tools. That’s why this is something else to look out for when screening sales resumes.

Take this sample resume, for instance. Here the candidate specifically references using Zoom to maintain a 91% closing rate. On top of that, they mention that they used Hootsuite to develop and schedule social media content, which shows they have experience using software for other purposes outside of direct sales, for an added plus.

Strong Communication Skills

This is a no-brainer, but I wanted to include communication skills because 1) they’re such an integral part of sales success and 2) you can assess communication skills directly by reading a candidate’s resume.

While you can’t necessarily measure the full spectrum of a person’s ability to communicate from a resume, you can get a solid idea of how well they articulate their ideas by simply reading their writing. For instance, if they provide a concise overview of their skills, qualifications, education, and so on, that should be a good indicator that they can communicate clearly with leads and customers.

On the other hand, if they’re writing is inarticulate and lacks brevity, their communication skills may be lacking. This isn’t to say that you should expect every salesperson to be a wordsmith, but they should be able to clearly present the information on their resume to you.

Finding Elite Reps By Effectively Screening Sales Resumes

As I said before, a resume won’t always tell the whole story of a candidate’s full abilities. But it can tell you a lot.

While I recommend leveraging other tools like a data-driven sales recruiting platform to find the best of the best, effectively screening sales resumes should still provide you with a shortlist of high performers. You just need to know the key indicators to look for and how to measure them.

For help building an all-star sales team, register with HireDNA today. We offer cutting-edge technology that can help you find top candidates and eliminate 96% of wrong hires.

How to Find Great Talent in Tough Economic Times

Posted on by hiredna

Finding talented salespeople can be difficult in even the best of circumstances. But it can be especially challenging to find great talent in tough economic times.

And that’s precisely what sales recruiters are up against today. Although the recruiting climate has stabilized somewhat in the wake of COVID, there are still some major challenges that must be overcome to secure elite talent.  

In this post, I’ll offer some background on the current rocky economic state and specific strategies and tools you can use to find rockstar salespeople in your industry.

Some Statistics for Perspective

By definition, the US is not currently in a recession as of the time of this writing in May 2023. However, many financial experts believe there could be one on the horizon.

“Slowing in GDP could be due to negative US inventory accumulations and trade deficits,” writes Bill Adams, chief economist for Comerica Bank. “Whether these factors will continue dragging on the economy throughout 2023 remains to be seen, but steadily slowing GDP growth could be an advance warning of recession ahead.”

Besides that, there are also the issues of inflation, stock market volatility, sluggish retail sales, and other factors that are contributing to our current economic woes.

And from a recruiting standpoint, today’s businesses must contend with what McKinsey calls “the Great Attrition” or “Great Resignation,” where a staggering 40% of American workers say they may leave their job in the near future.

By these numbers, two out of every five salespeople are theoretically ready to look elsewhere, which is no doubt alarming to many recruiters.

Capitalizing on Opportunities

This isn’t to say that everything is all doom and gloom. In fact, there are plenty of opportunities for sales recruiters to find great talent in tough economic times.

For instance, this often translates into a larger candidate pool that wasn’t available a few years ago. You may also be able to find elite-level talent from other organizations that wouldn’t have previously been possible.

It’s just a matter of adjusting your sales recruiting strategy, which is what I’ll discuss for the rest of this post.

Start with Your UVP

I love what Cassie Pike, managing director at Cielo Talent has to say about the importance of strengthening your UVP in tough economic times.

“When slowdowns occur and candidates are in the market, it’s prime time for companies to campaign for who they want and show why their offerings stand out amongst the rest. It’s important to help candidates understand why you’re hiring and why you’re a safe bet for them when it comes to a job change. It’s about more than the money; it’s about the full value proposition, including stability of your organization, growth for the organization, and what it provides for your employees, as well as other non-monetary benefits like flexibility.”

Refining your UVP is a critical precursor to anything else, especially in our current economic climate, because it affects everything else. This is a topic I’ve covered in detail before, and you can learn how to create a winning UVP here.

Use a SaaS Sales Recruiting Platform

Perhaps the best way to streamline recruiting is to use a data-driven tool like HireDNA.

With it, you can tap into a robust national network of qualified sales talent and access top performers — both active and passive candidates — that have the exact skills and qualifications needed to thrive at your company.

Here’s how it works.

First, you’ll be assigned a dedicated recruiting manager who will work alongside you to create an ideal candidate profile.

Based on that, we’ll come up with a list of verified candidates that match what you’re looking for using 26 profile data points and 21 core selling competencies. Note that this goes beyond just traditional hard skills and is extremely granular with traits like motivation, desire to sell, the ability to handle rejection, and much more.

From there, we’ll provide you with a short list of handpicked, verified candidates that are most likely to succeed.

And finally, you choose the candidates you’re most interested in and can schedule interviews.

Sales recruiters that use HireDNA are able to eliminate 96% of hiring mistakes, speed up their time to hire by 50%, and have 50% less turnover. So if you’re looking to streamline your sales recruiting and find the best of the best, this type of platform can be very helpful.

Hire for Skills Over Industry Experience

The other main strategy I recommend to find great talent in tough economic times is being flexible with your job requirements.

In a previous blog, I explained why selling skills are often more important than industry/product experience. Although this post is over two years old, I think it’s just as relevant as ever.

The bottom line with this logic is that you can always train someone on a product, but you can’t always teach someone how to sell.

Say, for example, you find a candidate that has a stellar track record and has consistently exceeded their expectations in all previous roles, but they don’t have any experience in your specific industry. Odds are, they could learn it fairly quickly and use their natural talent to reach the top of your sales force.

On the other hand, let’s say there’s another candidate that does have plenty of experience in your industry, but they have a history of underwhelming performance. Although you could probably get them up to speed quicker, they’ll likely hit their plateau and won’t have nearly the same potential as someone who’s a natural winner.

This is a simple example, but I’m sure you can see my point. More often than not, prioritizing raw sales talent over experience and being willing to hire someone you know can sell, even if they lack direct industry/product experience, should lead to positive results and can give you an edge over many competitors.

Finding Great Talent in Tough Economic Times

Although the current economy is far from ideal, it’s still possible to find elite talent. In fact, there are golden opportunities as long as you leverage the right strategies and take advantage of helpful tools.

To see HireDNA in action and learn how it can take your sales recruiting to the next level, schedule a live demo today.

Why Creating a Clear Hiring Process Timeline Can Make Your Brand More Appealing to 83% of Sales Candidates

Posted on by hiredna

Searching for a sales job can be overwhelming and stressful. In fact, 73% of job seekers say it’s “one of the most stressful events in life.” As a recruiter, it’s important to simplify and streamline things to 1) improve the candidate experience and 2) increase your odds of acquiring A+ salespeople while building strong relationships right off the bat. And this often starts with creating a clear hiring process timeline.

In this post, we’ll look at some compelling data that shows just how important a hiring process timeline is, along with specific elements to focus on.

Putting Yourself in a Sale’s Candidates Shoes

Nearly everyone will perform a job search at some point in their career. And nearly everyone will experience the struggles that come along with it.

Searching for a new sales position marks a big life change. A person may need to give notice to their current company, figure out how to transition from their current job to a new one, switch up their daily schedule, or even move to a new city. Not to mention the potential financial strains it can create.

With this comes a lot of uncertainty and stress if a sales candidate is left in the dark about what’s happening with a potential employer. This is bad for everyone because, on their end, it hurts the candidate’s experience. And on your end, the friction it creates can sour what could have been a solid relationship.

Even if a sales candidate was initially excited about the idea of joining your team, they may end up going elsewhere simply because they weren’t sure about their status. In turn, quality candidates can end up slipping through your fingers, and in the long run, this can even hurt your brand equity if you get negative online reviews from resentful ex-candidates.

Looking it at like this, lacking a clear hiring process timeline is bad all around. However, when sales candidates know what to expect, it can create positive rapport and make things smoother for both parties.

What the Data Says

Now the question is, just how big of an impact can a clear hiring process timeline have?

According to SmallBizGenius, “83% of candidates say it would greatly improve the overall experience if employers provided a clear timeline of the hiring process.” Based on this data, you could create a pleasant experience for more than 8 out of 10 candidates by simply making the process more transparent.

In a world where many companies are struggling to create a positive candidate experience and 58% of job seekers say they’ve declined an offer because of a negative experience, this an extremely important stat to take note of.

To crystallize things further, here’s some additional data:

  • “52% of job seekers cite lack of response from employers as their biggest frustration
  • 75% of applicants never hear back from employers
  • 81% of job seekers say employers continuously communicating status updates would greatly improve their candidate experience” 

At this point, it’s clear that the vast majority of sales candidates want more transparency from employers and that offering it can have significant results. But how exactly do you go about that?

Elements to Include in the Hiring Process Timeline

For starters, you’ll want to give sales candidates at least a rough idea of how long your hiring process is. While the specific stages of recruiting can vary, the seven fundamental stages usually look something like this.

Seven Steps of Selection Process

So, for instance, when a sales candidate submits their application, you could send them an email outlining what to expect, what the next step is, and when they’ll hear from you next. Keep in mind you don’t necessarily need to include exact dates, but try to give them a basic overview of what your timeline looks like so you’re on the same page.

For candidates that make it to the interview stage, you’ll want to be more detailed with the upcoming phases in the process. This can include how many rounds of interviews there will be (e.g. an initial 15-minute Zoom call and a longer follow-up call if they pass), what will happen during each round, and how long it will take your recruitment team to make their decision.

This alone can make for a far better candidate experience and should help you avoid many of the common “friction points” that are detrimental to the process.

When it comes to sales candidates that have been disqualified, you’ll want to let them know as soon as possible that you’ve decided to move on. While this, understandably, can be difficult and no one wants to be the bearer of bad news, you never want to leave someone hanging when they’re no longer in the candidate pool. In this situation, you’ll want to thank them for applying and let them know that you sincerely appreciate their interest in your company, but you’ve decided to go with someone else who is a better fit.

If you’re not sure how to approach this, here’s a basic email template you can use.

10 Essential Recruiting Email Templates

Also, note that most experts suggest never going longer than a maximum of one week to follow up at any point in the hiring process.

Wrapping Up

A poor sales candidate experience can be toxic to everyone involved. It leaves a sour taste in the mouth of what could be a rockstar salesperson. And it can hurt your company if you lose out on top-tier talent to competitors. Fortunately, this is often avoidable by creating a transparent hiring process timeline.

Doing so puts you on the same page with sales candidates and drastically reduces the likelihood of friction arising, as they’ll know what to expect every step of the way. From putting in their application to scheduling an interview to making your final decision, you’ll have close communication throughout.

If you’re looking to fill your pipeline with leading sales talent while cutting your hire time in half, check out HireDNA. Recruiters that use it eliminate, on average, 96% of mistakes and lower turnover by more than 33%.

Hiring Your First Sales Leader? Here’s How to Handle the Process Strategically.

Posted on by hiredna

Choosing your first sales leader is exciting, but it can also be a little nerve-racking. With so much riding on their success, it’s a critical position you want to find the ideal candidate for.

In this post, I’ll explain how to handle the process strategically and provide helpful tools to dramatically increase your chances of choosing the right sales leader.

Identify Critical Traits

Before you do anything, it’s important to figure out exactly what you’re looking for in your first sales leader, as this will impact your job ads, interview questions, and more. While what is considered ideal traits will vary from company to company, there are nine attributes to look for across the board, including trustworthiness, being a natural motivator, and being an excellent communicator.

This graphic is a great starting point for coming up with your list.

9 Traits of a Sales Leader | The Sales Hunter

Keep in mind that you’ll also want to consider cultural fit and what type of personality will mesh the best with your existing sales team. Once you’ve got a tangible list of traits ironed out, the rest of the hiring process should be a lot easier. This brings us to the next step in the process.

Create an Ideal Candidate Profile

Based on the information you’ve generated from identifying critical traits (which you can think of as a rough draft), use it to create a fully fleshed-out ideal candidate profile. The more detailed the better, as it will provide a clear template to draw from when later assessing sales leader candidates for a position.

Along with the attributes I discussed earlier, some elements to include in your ideal candidate profile can include:

  • Education
  • Selling and leadership experience
  • Industry experience
  • Candidate demographic
  • Location
  • Hard skills
  • Soft Skills

One thing I’d like to point out here is that some sales recruiters get too hung up on looking for candidates with industry experience that they miss out on potentially A+ talent. I’ve found that, in many cases, candidates with proven sales and leadership abilities can make for excellent hires even if they don’t necessarily have direct industry experience. My philosophy is that it’s easier to train on products than it is on sales and leadership.

So this is something to keep in mind if you find a candidate who looks promising but lacks direct industry experience. Check out this article for more info.

Build Your Talent Pipeline

Now that you have a clear idea of the type of candidate you want to be your first sales leader, it’s time to build a talent pipeline to help you procure a true rockstar. There are several ways to go about this, including:

  • Recruitment marketing on job boards
  • Paid advertising on search engines and social media
  • Recruiting internally
  • Getting referrals from current employees
  • Email newsletters
  • Engaging passive candidates

Like any other aspect of sales recruiting, building a talent pipeline will likely require trial and error until you find the right formula. A great way to streamline this part of recruiting is to use a platform like HireDNA.

HireDNA used powerful technology that identifies and engages both active and passive candidates that match your ideal candidate profile, allowing you to cast the widest possible net with maximum efficiency. With it, you can tap into a national network of experienced sales recruiters to quickly fill your pipeline.

So if you’re struggling in this area, using a platform like HireDNA can be a huge help.

Screen and Assess Candidates

At this point, you should know the critical traits you’re looking for in a sales leader, have developed an ideal candidate profile, and have a talent pipeline in place. And that’s half the battle. Now, it’s time to screen candidates and evaluate them based on your specific criteria to find the right fit for your unique selling environment.

Given how overwhelming this phase can be, I usually suggest using technology to streamline it to A) save time and B) increase your odds of success. One way to go about this is by using an applicant tracking system (ATS) to filter through candidates and organize them so you can narrow your talent pool down to the best of the best. G2 has a great resource that covers some of the top applicant tracking systems.

Another way is to use HireDNA to screen and assess candidates using data and science to better predict the likelihood of success. This looks at numerous core competencies like motivation and desire to determine the top candidates for a sales leadership role to ensure you’re never “going on a hunch,” but rather making assessments based on concrete data.

To save even more time, HireDNA delivers qualified candidates right to your inbox for maximum convenience.

Interview and Hire

From this point, the heavy lifting is done. Now it’s just a matter of shortlisting the cream of the crop and interviewing the candidates that check the right boxes.

Note that interviewing for your first sales leader position will likely look a little different than if you were interviewing for a regular sales rep position and will be more extensive. Venture capital firm Stage 2 Capital suggests conducting two interviews, with the first being with your CEO/founder and marketing leader.

Then, if they pass their first round, the second interview will be a group meeting with your sales team and executive team and another with your CEO/founder.

This, of course, may not be the exact formula you want to take, but I think this is a good template to borrow from. And you can always refine your strategy later on when you hire again.

Finding the Perfect First Sales Leader

A sales leader is a pivotal position, and whoever you hire will have a ripple effect throughout the rest of your company. So you want to get it right. By taking a strategic approach as I’ve outlined above, you can methodically move through the process to ensure a strong candidate pool and narrow it down until you have a winner.

To learn more about how HireDNA can help you find sales leaders and schedule a live demo, reach out to us today.

Over Half of Salespeople Will Take a Pay Cut for Increased Flexibility: How to Attract Top Sales Reps When You Can’t Win the Bidding War

Posted on by hiredna

Sales recruiting is hard. When you combine a global talent supply shortage, younger professionals shying away from the sales industry, and increasing competition, it’s not easy to attract top sales reps. This is especially true if you’re a fledgling startup and simply don’t have the financial power to pay big salaries.

Fortunately, there’s a workaround that can help you snag A+ talent without having to shell out big bucks. And it all boils down to one thing — flexibility. Allow me to explain.

Sales Rep Salary Outlook

A few months ago, I wrote an article about sales rep salary in 2022 that discussed how much today’s salespeople earn on average. In it, I mentioned that the annual median salary is around $62,000. However, more talented individuals can earn closer to $90,000 per year.

And when you look at the overall trajectory of salesperson salary moving forward, it’s clear it’s not slowing down any time soon.

While keeping up with salary growth may not be a big deal for well-established companies with deep pockets and plenty of clout, it’s not always easy for smaller businesses that are just getting their footing. So if your company is closer to the latter and you can’t afford to write huge paychecks, you need to get creative in order to attract top sales reps.

This leads me to the crux of this article.

How to Attract Top Sales Reps with Increased Flexibility

While there are numerous strategies for winning the talent war without paying more, one of the most realistic is to create a more flexible workplace that helps salespeople establish a healthy work/life balance. According to a recent PwC study about the future of recruiting, they found “slightly over half (51%) of sales reps would forgo higher salaries for more flexibility. That’s even higher among women (53%) and those who have been in the workforce longer (56%).”

More specifically, sales reps are willing to give up to 12% of their salary to have great flexibility.

And there’s plenty of other data that echoes the same sentiment. In fact, a recent hybrid working study by the Harvard Business Review said “59% of respondents reported that ‘flexibility’ is more important to them than salary or other benefits.” By these numbers, it’s clear that offering more flexibility can be an effective way to level the playing field when you can’t offer as high of a salary as other companies.

What Types of Workplace Flexibility Are Most Effective?

There are two main types of arrangements that can create a more flexible workplace.

First, there’s telecommuting where salespeople can work from home or on the road either full-time or part-time. With COVID basically forcing businesses to embrace contactless communication within themselves and with their customers, telecommuting has rapidly evolved in a short period of time. That’s why it’s something to heavily consider adapting in at least some capacity if you haven’t done so already.

Fortunately, with an abundance of cutting-edge software available for nearly every industry, telecommuting is easier than ever. A sales management system, for example, allows you to automate workflows, assign leads to sales reps, track KPIs, and more. A video conferencing platform like Zoom allows for high-quality sales calls, group meetings, and sales demos. And project management software like Asana and Trello makes it easy to break large projects down and monitor them from conception to completion. You can get a ton of helpful information on managing a remote workforce in this previous article we wrote.

Second, there’s flexible scheduling, which according to the SHRM, can include the following arrangements:

  • Flextime
  • Compressed workweek
  • Shift work
  • Part-time schedules
  • Job sharing

While it can, admittedly, create scheduling conflicts, and you need to look at it from every angle before letting salespeople work whatever schedule they want, flexible scheduling can be highly effective for attracting top talent. It’s just a matter of figuring out what will realistically work for your company. Also, it will likely take some trial-and-error before you get it just right. But with a bit of refinement, flexible scheduling has the potential to work well for your company.

Note that flexible scheduling can create some challenges from a legal perspective. Managing benefits, workers’ compensation, and independent contractor classification, for example, can become more difficult when you’re not operating with a traditional full-time work week. That’s why you’ll need to fully consider all the legal implications before making any official changes.

This resource from the SHRM is extremely helpful for this and highlights everything to take into consideration before implementing flexible scheduling.

Looking Beyond Salary to Attract Top Sales Reps

Let’s be real. Salary is important. At the end of the day, talented salespeople will always want to be paid well. But it’s not the only factor that determines who they choose to work with.

Workplace flexibility has become increasingly important for many salespeople, and that’s not a trend that’s likely to end any time soon. While this won’t guarantee you’ll get every rockstar you want, it can definitely put your company on the radar of more talented reps and help get your foot in the door when you can’t afford to pay a big salary.

Find out how HireDNA can help you get a steady pipeline of pre-screened, qualified sales candidates to grow your team and thrive within your industry. HireDNA can cut your hiring time in half, and 92% of recommended candidates become sales leaders within their first year.